In 2019, Google announced that they’ll rank websites on the basis of two more performance metrics: First Contentful Paint & First Input Delay. Later on, Google introduced three Core Web…

Everyone loves a personal touch. Human beings are inclined to engage with content that they find personally interesting and relevant to their needs. That explains why personalised content marketing has…

Core web vitals will now form the most important metrics through which Google will assess how a publisher’s website is performing. User experience is one of the key aspects for…

Every online guide on optimizing ad revenue invariably refers to ads and user experience as frenemies (or something to that effect). Some even go to the extent of calling ads…