On January 14th, Google announced its plans of phasing-out third-party cookies within 2 years. Google has already started this process with their SameSite attribute update that rolls out on 4th…
Studies show seeing slow ads is one of the reasons for users to install ad blockers. It has been reported by Google that fast ads are good for publishers’ revenue…
Banner blindness has traditionally been used to describe the user tendency to knowingly or unknowingly ignore banner ads, now however, it encompasses a broader range of ad-related elements. “Banner blindness…
Website design is one of the many things publishers worry about because they know that it directly impacts user experience, and hence, their ad revenue. Infinite scroll and pagination are…
Coalition for Better Ads is an industry association that supports valuable free content, robust journalism, and social connections across the internet by helping set the standards for better advertising experiences.…