Google blocked 2.7 billion low quality ads in 2019. Low quality ads negatively impact publisher’s revenue. These can be irritating and drive users away from your site resulting in revenue…

On January 14th, Google announced its plans of phasing-out third-party cookies within 2 years. Google has already started this process with their SameSite attribute update that rolls out on 4th…

Studies show seeing slow ads is one of the reasons for users to install ad blockers. It has been reported by Google that fast ads are good for publishers’ revenue…

Banner blindness has traditionally been used to describe the user tendency to knowingly or unknowingly ignore banner ads, now however, it encompasses a broader range of ad-related elements. “Banner blindness…