Amazon holds the third rank, after Google and Facebook, on the list of digital advertising platforms by market share. It…
Cookie as a term has become ubiquitous ever since GDPR came into effect. But have you ever wondered what cookies…
A report released by Google in 2014 showed that 56% of internet ads were not seen by users. With this…
After the outstanding success of Prebid.js, a client-side header bidding wrapper, Prebid launched its server-side solution. With third-party cookies leaving…
Google has recently announced the launch of a new licensing program that will pay news publishers for creating high-quality content.…
Change might be the only constant when it comes to digital advertising. The industry is now embracing newer methods of tracking user data for serving ads. Publishers are shifting focus…
In 2019, Google blocked and removed approximately 5000 bad ads per minute. And nearly 1 million advertisers were blocked for policy violations. These blocked ads also consisted of inappropriate ads…
Creating sports content may seem easy on paper, but rapidly covering sports events along with providing valuable content to users is a tough task. Add revenue optimization into the mix…
Finding the most suitable video player should be one of the most important parts of a publisher’s strategy for running video ads. Selecting a video player that aligns with a…
Ever since Google announced its plan of phasing out third-party cookies by 2022, the ad tech industry has joined hands to build alternate solutions that are more privacy-focussed and sustainable.…
Publishers with video ads enjoy the best average CTR out of all digital ad formats, approximated at 1.84%. Hence, video advertising has made a compelling case for itself in the…
