Not all impressions are created equal. So why trade them wholesale without distinction? It’s a good and democratic way to trade all your impressions in open RTB environment (akin to AdSense)—all publishers get the same data and price floor, the highest bidder wins, end of story. But that sort of “throw it to the market and let them decide” approach severely limits yield and b … [Read more...]
12 Easy UX Improvements You Need to Know About
UX has a long history... going back way beyond the digital era. Restaurants have always been concerned about User Experience, and so have museums and hotels. The chef, the curator, the innkeeper—these people have always had a vested interest in your comfort, your enjoyment… your experience. Today, however, ‘UX’ is most often applied to software applications and websites. How … [Read more...]
The New Rules of Mobile Web Monetization
Mobile-based impressions and clicks are primary growth drivers for digital advertising. That’s one major takeaway from Digiday’s State of Mobile Advertising cheatsheet. Other interesting tidbits are about internet usage on mobile (71 percent), ad spend on mobile web ($24 billion), and Google’s mammoth share of mobile web ad spend ($18.9 billion). To spell it out: Mobile is … [Read more...]
Can Blockchain Fix the Problems of Digital Advertising Industry?
Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain, and its potential use cases extends far beyond just the financial world—it continues to find use in government, healthcare, real estate, security, and many other industries. At events and in p … [Read more...]
Top 10 Header Bidding Demand Partners of 2017
We have previously listed some header bidding demand partners to add in your wrapper. But there's more to bidders than just their demand. The following list contains only the top tier demand partners currently in the header bidding game; the kind that require you have a hefty number of minimum monthly impressions just to get a quote; the kind that bring in considerable … [Read more...]
DFP Now Supports Programmatic Native Ads for Desktop and Mobile
Back in 2015, DFP first announced the availability of native ads for mobile apps. This was aimed at creating a better user experience by giving app publishers an alternative to prestitial and interstitial ads—both disliked and disruptive formats that don't meet the Initial Better Ad Standards. Context is incredibly important on mobile, and that’s why over the next few weeks we’ … [Read more...]
Google Chrome’s Built-in Adblock Shows up in Chrome Canary
Google’s “no holds barred” approach to bad ads isn’t just for show. The Chrome ad blocker is real and currently being developed for Android. Chrome Canary, an unstable developer-build for Chrome browser (for Android), was recently found containing a new feature: an ‘Ads’ toggle within the Site Settings menu. This option (turned off by default in the current build) gives users … [Read more...]
IAB Releases New Ad Portfolio with 360-Degree Video and Virtual Reality Ads
The Interactive Advertising Bureau (IAB) is a trade group that empowers marketing and media industry to thrive in the digital economy by advising on the sales, delivery, and optimization of digital advertising and marketing campaigns. Last month, the group launched IAB Standard Ad Unit Portfolio featuring flexible ad units that maintain their aspect-ratio while resizing to fi … [Read more...]
Direct Ad Sales: How (and Why) to Sell Your Ad Inventory Directly
Before we get into this, let's make one thing clear: Direct ad selling is NOT just for big league publishers. Any publisher with original content and human audience can do it. As concerns about brand-safety and advertising fraud steer advertisers away from programmatic, enterprising publishers have a lot of leverage to pitch their ad space directly to a … [Read more...]
Everything at Hand: A Review of Epom Ad Server for Publishers
Ad servers help publishers manage all of their ad space on all of their digital properties from a single, central console. They store information about ads and deliver them as directed to visitors. They track impressions, views, and clicks, and they generate real-time statistical reports for review and optimization. We signed up for a first-hand look at Epom ad server: A … [Read more...]