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Featured post

Seasonality Trends in Ad Tech Industry: A Guide for Publishers

By Chetna Sabharwal January 12, 2021
  • Latest Posts
    • Propeller Ads Review: Factsheet, Overview, Pros, and Cons

      By Bushra Rahmani April 15, 2021
    • All about TURTLEDOVE and SPARROW, Privacy Sandbox APIs

      By Chetna Sabharwal April 14, 2021
    • Common VAST Error Codes and How to Resolve Them

      By Sudisha Misra April 13, 2021
    • How to Set Up Multi-format Ads in GAM (Google Ad Manager)

      By Bushra Rahmani April 13, 2021

Explainers

TURTLEDOVE SPARROW

All about TURTLEDOVE and SPARROW, Privacy Sandbox APIs

By Chetna Sabharwal April 14, 2021

TURTLEDOVE and SPARROW are two of the web browser APIs in Google’s Privacy Sandbox and aim to serve as alternatives…

Ad testing in DFP

DoubleClick for Publishers (DFP): Most Common Questions Answered

By Vishveshwar Jatain April 8, 2021

If you are receiving more than 5 million pageviews, the time is ripe for moving on to DoubleClick for Publishers…

What are IAB Standard Ads? Why are They Important?

By Chetna Sabharwal March 24, 2021

As fast as the digital advertising industry is growing, it needs to be governed by certain standards so that the…

Leaderboard Ads: Overview, Features, and Best Practices

By Chetna Sabharwal March 5, 2021

Leaderboard ads are one of the best-performing banner ads. In order to maximize their ad revenue, publishers are always on…

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Industry News

Google Announces to Retire AdSense Link Ads from March 2021

By Chetna Sabharwal December 16, 2020

Recently Google announced that link ads are withdrawn from their offerings. According to Google, this step has been taken after…

AdPushup AMP ads

AdPushup Becomes an Official AMP-approved Real-Time Config Vendor

December 10, 2020
Web Interstitial Ads for Desktop and Mobile Web

Google Launches Web Interstitial Ads for Desktop and Mobile Web

November 20, 2020
Google will pay publishers for producing high quality content

Google Launches Licensing Program For Supporting News Publishers

July 10, 2020
Digiday Publishing Summit

5 Things We Learnt at the Digiday Publishing Summit Live

July 10, 2020

How-tos

Multi-format ads in GAM

How to Set Up Multi-format Ads in GAM (Google Ad Manager)

By Bushra Rahmani April 13, 2021

If you’re monetizing your inventories through Google Ad Manager, you’ve probably heard people talking about “multi-format ads”. The promise of multi-format ads is to deliver multiple ad types within minutes…

what is bot traffic

What Is Bot Traffic: How to Identify and Block Bot Traffic

By Richa Agarwal February 11, 2021

Bot traffic or non-human traffic is yet another addition to the entire ad fraud nexus. Publishers often complain about their websites, ads, and campaigns not performing as expected. They feel…

How to Use Key-value Targeting in Google Ad Manager

By Vishveshwar Jatain January 29, 2021

Google Ad Manager (previously called DoubleClick for Publishers or DFP) is one of the most popular ad servers in the market and for good reason- a simple user interface coupled with…

How to find the best ad placement on your website

How to Find the Best Ad Placement on Your Website?

By Rashmita Behera January 13, 2021

A number of factors affect revenue generation from websites and placement of ads is one of those factors. When it comes to creating ad placements, publishers have numerous options to…

How to Detect Ad Fraud with Google Analytics (for Free)

By Shubham Grover December 4, 2020

Ad fraud is one of the major problems that is being faced by parties involved in the ad tech industry. According to TrafficGuard, advertisers lose 26% of their ad campaign…

implement ads.txt

Ads.txt: How to Create, Update, & Implement Ads.txt

By Rashmita Behera October 13, 2020

Ad industry is losing as much as $44 billion to ad fraud every year and the numbers are rising as you are reading this. The complex demand and supply chain…

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Guides

VAST error code

Common VAST Error Codes and How to Resolve Them

By Sudisha Misra April 13, 2021

The Display Lumascape: Overview, Components, and AdPushup’s Role

By Chetna Sabharwal February 8, 2021

The Essential Guide to E-A-T and YLYM in 2021

By Guest February 3, 2021

Adsense Payment: Overview, Methods, Threshold, and Schedule

By Chetna Sabharwal January 29, 2021

Seasonality Trends in Ad Tech Industry: A Guide for Publishers

By Chetna Sabharwal January 12, 2021
serving video ads

The Essential Guide to Serving Video Ads on Your Website

By Guest January 11, 2021
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