AdPushup Blog
  • Topics
    • Ad Blocking
    • Google AdSense
    • Google Ad Manager
    • Header Bidding
    • Privacy & Consent
    • Revenue Optimization
  • Decrypting Ad Tech
    • Expert roundups
    • Guest posts
    • Interviews
  • Resources
    • Case studies
    • Content library
    • Webinars
  • Become a Contributor
  • Subscribe to Newsletter
  • Request Demo
  • Facebook
  • Twitter
  • LinkedIn

Featured post

Ad Tech Predictions

Ad Tech Predictions 2021: What Does 2021 Have in Store for Publishers?

By AdPushup November 19, 2020
  • Latest Posts
    • Mobile First Design: Overview, Significance, and Best Practices

      By Chetna Sabharwal January 19, 2021
    • What are Core Web Vitals? How to Improve Them?

      By Chetna Sabharwal January 16, 2021
    • Decrypting Ad Tech with Ivan Kuckir, Founder at Photopea

      By Sudisha Misra January 15, 2021
    • How to Find the Best Ad Placement on Your Website?

      By Rashmita Behera January 13, 2021

Explainers

Mobile First Design: Overview, Significance, and Best Practices

By Chetna Sabharwal January 19, 2021

The number of people using smartphones for searching content online has increased significantly in the past few years. According to…

What are Core Web Vitals? How to Improve Them?

By Chetna Sabharwal January 16, 2021

User experience is one of the key aspects for a website to dominate the search engine result pages. Gone are…

What is Browser Fingerprinting? Does it Help Publishers?

By Chetna Sabharwal December 22, 2020

User data is probably web publishers’ greatest resource. When we think in terms of behavioural targeting, user data is indispensable.…

IAB Transparency and Consent Framework (TCF)

All About IAB’s Transparency and Consent Framework 2.0

By AdPushup December 4, 2020

IAB came up with Transparency and Consent Framework in March 2018. Its aim was to give businesses in the ad…

Load More

Industry News

Google Announces to Retire AdSense Link Ads from March 2021

By Chetna Sabharwal December 16, 2020

Recently Google announced that link ads are withdrawn from their offerings. According to Google, this step has been taken after…

AdPushup AMP ads

AdPushup Becomes an Official AMP-approved Real-Time Config Vendor

December 10, 2020
Web Interstitial Ads for Desktop and Mobile Web

Google Launches Web Interstitial Ads for Desktop and Mobile Web

November 20, 2020
Google will pay publishers for producing high quality content

Google Launches Licensing Program For Supporting News Publishers

July 10, 2020
Digiday Publishing Summit

5 Things We Learnt at the Digiday Publishing Summit Live

July 10, 2020

How-tos

How to find the best ad placement on your website

How to Find the Best Ad Placement on Your Website?

By Rashmita Behera January 13, 2021

A number of factors affect revenue generation from websites and placement of ads is one of those factors. When it comes to creating ad placements, publishers have numerous options to…

How to Detect Ad Fraud with Google Analytics (for Free)

By Shubham Grover December 4, 2020

Ad fraud is one of the major problems that is being faced by parties involved in the ad tech industry. According to TrafficGuard, advertisers lose 26% of their ad campaign…

implement ads.txt

Ads.txt: How to Create, Update, & Implement Ads.txt

By Rashmita Behera October 13, 2020

Ad industry is losing as much as $44 billion to ad fraud every year and the numbers are rising as you are reading this. The complex demand and supply chain…

Right Balance Between User Experience and Ads

How to Find the Right Balance Between User Experience and Ads?

By AdPushup October 12, 2020

Every online guide on optimizing ad revenue invariably refers to ads and user experience as frenemies (or something to that effect). Some even go to the extent of calling ads…

Header bidding

How to Improve Your Header Bidding Performance?

By Chetna Sabharwal October 5, 2020

Header bidding has witnessed a steady adoption rate after its release in 2015. Today, publishers heavily rely on it for increasing ad revenue. According to eMarketer, 79.2% of the publishers,…

Google Penalty

Policy Violations in Google Ad Manager: How to Prevent and Resolve

By Chetna Sabharwal September 17, 2020

Google Ad Manager is undoubtedly the world’s most popular ad server. The platform provides a host of solutions that allow publishers to increase their revenue.  Presently, Google Ad Manager is…

Load More

Guides

Seasonality Trends in Ad Tech Industry: A Guide for Publishers

By Chetna Sabharwal January 12, 2021
serving video ads

The Essential Guide to Serving Video Ads on Your Website

By Guest January 11, 2021
how to increase adsense RPM

Page RPM: Definition, Calculator, and Tips to Increase It

By Rashmita Behera October 9, 2020
How AdPushup helped AdSense publishers

AdSense Reporting: Improvements and Limitations

By Rashmita Behera September 18, 2020
Safari ITP Intelligent Tracking Prevention

Safari ITP: Intelligent Tracking Prevention Version 1.0 to 2.3

By Chetna Sabharwal September 10, 2020
user experience optimization

Increasing Ad Revenue through User Experience Optimization

By Guest August 20, 2020
Load More

© 2021 AdPushup Inc. All rights reserved.

  • Facebook
  • Twitter
  • LinkedIn

    Type above and press Enter to search. Press Esc to cancel.