Price floors let buyers in a programmatic auction know they won’t be able to buy an impression cheaper than at…
Lately, ad tech has been focusing a lot on ad experience, including ongoing industry debates how to advertise without damaging…
There are plenty of metrics to calculate ad revenue. Even so, ad tech is always adding more to improve its…
Just as publishers were coming to grips with the aftermath of GDPR, a bigger threat to the existence of cookies…
Google has always strived to create ad platforms where sellers and buyers can do business without getting bogged down by…
In an email sent recently to publishers, Google announced some changes that are being made to AdSense to provide a…
Publisher can end up with unfilled impression even when working with multiple ad networks. This happens because of an unmet floor price, bad ad placements, and/or low-quality traffic on site.…
In real-life auctions, the seller sets a starting bid on the item that is being auctioned. Given enough buyers, the winning bid is often higher than the true value of…
Bid caching was in the news recently because of unfair practices being employed by some of the major ad tech players. But what exactly is it? Bid caching is the…
Google defines ad fraud as “Any clicks or impressions that may artificially inflate an advertiser’s costs or a publisher’s earnings”. Invalid traffic covers intentionally fraudulent traffic as well as accidental…
Did you know that an average publisher’s viewability rate is 50.2%? This means that the remaining 49.8% of ads are never seen. Placing ads on a website doesn’t necessarily mean…
Header bidding is the go-to monetization solution for most publishers with decent traffic on their sites. After the waterfall method, header bidding and its server-side version brought much-needed control and…
