You notice a sudden ad revenue drop. It’s like users don’t even exist. Strange? Is it a bug? It could…
AdPushup has launched a new AMP component: AMPlify! In December 2020, AdPushup became an AMP-approved RTC (real-time config) vendor. This…
‘Ad tag’ as a term is used a lot in the ad tech industry. Usually, it is known to be…
Privacy continues to be a topic of discussion in the digital advertising landscape. Google has no option but to improve…
Google has officially delayed the deprecation of third-party cookies. The search engine will now support cookies till late 2023. On…
Google has introduced desktop anchor ads for Adsense publishers to help monetize desktop traffic. These ads are 728 x 90 banners that appear at the edge of a user’s desktop…
Consumers are not interested in ads. They want uninterrupted experiences. The fact that there are 225 million consumers who are active users of ad block[ers] tells you that they’re saying:…
Google launched the Accelerated Mobile Pages (AMP) Project in 2015 with the aim of creating a mobile-first web environment. Learn more: How AMP Ads are Boosting Ad Revenue for Publishers…
A number of factors affect revenue generation from websites and placement of ads is one of those factors. When it comes to creating ad placements, publishers have numerous options to…
Ad industry is losing over $44 billion to ad fraud every year. And the numbers are rising as you are reading this. Complex demand and supply chain indeed increase profits.…
Recently, we found ourselves included on the Financial Times list of The Americas’ Fastest Growing Companies 2021. The recognition comes on the heels of AdPushup’s recent accomplishments as a ‘Google…
