DSP vs DMP has become a common search term for both the buy and sell-side. Gone are the days when…
Google Ad Manager is a complete platform to organize and deliver ads on web, mobile, and app inventory. It combines…
In the programmatic universe, technology is created as per the industry demand. This is the reason why waterfall setup was…
Google is committed to improving search results for all internet users. Almost everyday, one or more algorithm updates are rolled…
The COVID-19 pandemic has taken a toll on the global economy, leaving most industries reeling. Publishers, too, have been hit,…
Ever since Google announced its plan of phasing out third-party cookies by 2022, the ad tech industry has joined hands to build alternate solutions that are more privacy-focussed and sustainable.…
Publishers with video ads enjoy the best average CTR out of all digital ad formats, approximated at 1.84%. Hence, video advertising has made a compelling case for itself in the…
Ad monetization is virtually redundant without receiving adequate traffic on your website. This is where building strategies for referral traffic can prove pivotal in earning revenue. Referral traffic opens up…
Google launched the Accelerated Mobile Pages (AMP) Project in 2015 with the aim of creating a mobile-first web environment. AMP enabled faster page loading on mobile with the help of…
Malvertising hurts publishers in many ways—declines website score in the eyes of advertisers and causes bad website experience leading users to install ad blockers. It is often confused with adware…
Past few months have been tough for digital publishers. Starting with the January slump, cookie demise, and now with Coronavirus outbreak, 2020 isn’t failing to present challenges. Nations across the…
