Q4, the final quarter of the year, is an interesting time for publishers and advertisers. The festive season drives higher…
Suppose you have 5 ad units on a webpage and need to run auctions for each of them. Going by…
For advertisers, purchasing ad impressions often works on a Cost Per Mille (CPM) model. Under this model, advertisers pay a…
We already have ads.txt to authenticate sellers of web-based ad inventory. But what about the app-based inventory? On March 13th,…
Lately, ad tech has been focusing a lot on ad experience, including ongoing industry debates how to advertise without damaging…
Google has always been committed to promoting better advertising experience on the web. Back in 2016, Chrome banned Adobe Flash-based…
Last year, Google rebranded DoubleClick for Publishers and DoubleClick Ad Exchange to streamline ad delivery and monetization into a single umbrella product. And now we have Google Ad Manager, a…
Publisher can end up with unfilled impression even when working with multiple ad networks. This happens because of an unmet floor price, bad ad placements, and/or low-quality traffic on site.…
In real-life auctions, the seller sets a starting bid on the item that is being auctioned. Given enough buyers, the winning bid is often higher than the true value of…
Bid caching was in the news recently because of unfair practices being employed by some of the major ad tech players. But what exactly is it? Bid caching is the…
Google defines ad fraud as “Any clicks or impressions that may artificially inflate an advertiser’s costs or a publisher’s earnings”. Invalid traffic covers intentionally fraudulent traffic as well as accidental…
Did you know that an average publisher’s viewability rate is 50.2%? This means that the remaining 49.8% of ads are never seen. Placing ads on a website doesn’t necessarily mean…
