In 2015, Google announced that publishers will be paid for only viewable ads on their web pages. That means, no matter how many ad units you place on your web page, the earnings will depend on the ads that are actually seen by the visitors. But how would anyone know whether an ad is seen by the user or not? Simple, by observing the user interaction with the web page. But, … [Read more...]
The Top Mobile Ad Sizes and Formats to Increase Ad Revenue
There are currently 4.68 billion mobile users around the globe. These are users from different geographical locations, of different ages, and status (financial and socioeconomic). This creates a huge pool of users and an opportunity for publishers to bring them to their website and show relevant ads. Moreover, 70% of world internet usage is on mobile devices. And each … [Read more...]
What is a Prebid Adapter? (+5 Popular Adapters for Publishers)
We have previously discussed header bidding and prebid.js in-depth along with how they work in detail. The general consensus in the publisher community now is that setting up header bidding can be complex but it's worth it—and it's true. After discussing the header bidding wrapper, a container that organizes partners and sets rules for auction, it’s time we get to adapters, its … [Read more...]
Ad Tags: Everything You Didn’t Know About Ad Tags, Explained
The term ‘ad tag’ is used a lot in the ad tech industry. Usually, it is known to be the code involved in serving the ad creative. However, that’s not it. Ad tag is much more than just a snippet of code. Let’s look closely to understand the ad tag. What are Ad Tags? Ad tags are pieces of code (HTML or JavaScript) that are placed on the publisher’s website to display ads. … [Read more...]
What are Some Commonly Used AdOps Tools?
AskAdOps is a weekly column in which Shubham Grover, Product Specialist at AdPushup, answers the most commonly asked questions publishers have about ad operations. If you have a question you want answered, just send in an email at askadops@adpushup.com Out of the number of tools we end up using day to day, here's a non-exhaustive list of the ones we use the … [Read more...]