The number of people using smartphones for searching content online has increased significantly in the past few years. According to…
User experience is one of the key aspects for a website to dominate the search engine result pages. Gone are…
User data is probably web publishers’ greatest resource. When we think in terms of behavioural targeting, user data is indispensable.…
IAB came up with Transparency and Consent Framework in March 2018. Its aim was to give businesses in the ad…
Recently Google announced that link ads are withdrawn from their offerings. According to Google, this step has been taken after…
A number of factors affect revenue generation from websites and placement of ads is one of those factors. When it comes to creating ad placements, publishers have numerous options to…
Ad fraud is one of the major problems that is being faced by parties involved in the ad tech industry. According to TrafficGuard, advertisers lose 26% of their ad campaign…
Ad industry is losing as much as $44 billion to ad fraud every year and the numbers are rising as you are reading this. The complex demand and supply chain…
Every online guide on optimizing ad revenue invariably refers to ads and user experience as frenemies (or something to that effect). Some even go to the extent of calling ads…
Header bidding has witnessed a steady adoption rate after its release in 2015. Today, publishers heavily rely on it for increasing ad revenue. According to eMarketer, 79.2% of the publishers,…
Google Ad Manager is undoubtedly the world’s most popular ad server. The platform provides a host of solutions that allow publishers to increase their revenue. Presently, Google Ad Manager is…
