Ad discrepancy, or conflicts between publishers and advertisers because of data mismatch, is more complex than you think. Measurement of impressions is not as easy as putting a mathematical formula…

Google’s Core Web Vitals scores have put site speed and user experience to the forefront for all publishers. Ask any publisher why their page loads are slow and they will mention…

Advertisement industry is complex. There are already a few known methods to sell and purchase ad space (inventory); more are being added to it. The complexity can be understood by…

I believe you’re here wondering “Does my question about ad fill rate gets answered here?” Well I hope so. But first, facts. 2 million ー that’s the number of websites…