Publishers and marketers strive to reach far and wide audiences or target a specific group of audience via ads strategy and they want to do it effectively. For that, they…

If not for mobile games like Candy Crush Saga, Hay-Day, Fruit Ninja, Race Car, or Clash of Clans, the COVID-19 pandemic lockdown would have been the hardest. The stay-at-home lifestyle…

When publishers hear the words “Programmatic Advertising”, there are varied reactions. Some know of it. Some are merely aware of it. Some use it. Some don’t. But the one thing…

Ad discrepancy, or conflicts between publishers and advertisers because of data mismatch, is more complex than you think. Measurement of impressions is not as easy as putting a mathematical formula…