In the last few months, ad tech has faced a lot of backlash regarding the methods used to collect user data for displaying ads. Meanwhile, tracking prevention is ramping up, with…
On 11th March, 2020, the World Health Organization officially announced Coronavirus (COVID-19) to have reached pandemic status. Though the direct effects of the disease pertain to people’s health and well-being,…
Programmatic advertising is here to stay. US advertisers are expected to spend $81 billion (88% of digital ad spend) annually on programmatic display by the end of 2020. Programmatic is…
Suppose you have 5 ad units on a webpage and need to run auctions for each of them. Going by standard procedures, 5 bid requests will be generated for each…
For advertisers, purchasing ad impressions often works on a Cost Per Mille (CPM) model. Under this model, advertisers pay a fixed amount to purchase a thousand impressions. For instance, a…