Ad technology enables publishers to sell their inventory via different methods like direct deal, real-time bidding, private auction, programmatic guaranteed,…
China’s total advertising traffic consisted of 30% invalid traffic in 2018. Similarly, in Q3 2018, US had fourth-highest ad fraud…
Ad discrepancy, or conflicts between publishers and advertisers because of data mismatch, is more complex than you think. Measurement of…
Bid shading is a term that’s suddenly showing up everywhere in ad tech as the industry-wide shift from second-price auctions…
More than 60% publishers use private marketplace and programmatic direct to earn more revenue. Programmatic spending on PMP is always…