Explore the key differences between direct deals and programmatic deals in advertising, including pricing, level of control, and the role of automation. Find out which approach may be best for…
Looking to explore the differences, pros, and cons of static vs dynamic ads? Our comprehensive guide covers everything you need to know about static vs dynamic ads. Take a look.…
Programmatic Audio Advertising is a form of digital ad that can be placed in the audio form of content like digital radio, podcasts, and music streaming services. Similar to other…
Interstitial ads are full-screen ads that cover the entire display screen of a user to make ads more interactive. These ads work best when appearing between natural transition points or…
This guide will provide you with a comprehensive overview of programmatic buying and give you the tips and techniques you need to become a master of the process. The world…
In this post, we’ll look at programmatic ads vs display ads and try understanding what do these two terms mean for publishers, and which one publishers should use to optimize…
Whether you’re a seasoned publisher or just starting out in programmatic advertising, this guide will help you understand everything you need to know about Private Marketplace. If you are a…
Learn what invalid traffic is and discover effective strategies to reduce it. Implement fraud detection systems, filters, and verification methods to combat fraudulent activity and safeguard the integrity of your…
Stay ahead of the game with the latest programmatic advertising trends for publishers in 2023. Discover the impact of third-party cookies apocalypse, mobile dominance, data monitoring tools, and more. In…
Supply path optimization (SPO) is a process used by publishers to increase transparency and efficiency in the programmatic advertising supply chain. Read more! Are you a publisher looking to maximize…
