Earlier, we covered what real-time bidding (RTB) is and how it is gradually replacing traditional forms of advertising. Publishers have widely adopted RTB for some of its benefits including price…
Publishers are currently facing a plethora of challenges that are threatening their revenue generation models and growth objectives. On one hand, Google has decided to sunset third-party cookies. On the…
Before programmatic, all the inventory exchange used to carry out as direct deals. Advertisers and publishers went through an intensive process of negotiation. Starting with price, placing orders, to creative…
In the last few months, ad tech has faced a lot of backlash regarding the methods used to collect user data for displaying ads. Meanwhile, tracking prevention is ramping up, with…
On 11th March, 2020, the World Health Organization officially announced Coronavirus (COVID-19) to have reached pandemic status. Though the direct effects of the disease pertain to people’s health and well-being,…