Suppose you have 5 ad units on a webpage and need to run auctions for each of them. Going by standard procedures, 5 bid requests will be generated for each…

For advertisers, purchasing ad impressions often works on a Cost Per Mille (CPM) model. Under this model, advertisers pay a fixed amount to purchase a thousand impressions. For instance, a…

Ad technology enables publishers to sell their inventory via different methods like direct deal, real-time bidding, private auction, programmatic guaranteed, and many more. As the list of options increases, publishers…

China’s total advertising traffic consisted of 30% invalid traffic in 2018. Similarly, in Q3 2018, US had a fourth-highest ad fraud rate where at least 17% of ads were visited…

Ad discrepancy, or conflicts between publishers and advertisers because of data mismatch, is more complex than you think. Measurement of impressions is not as easy as putting a mathematical formula…