We recently approached Sophie Toth, Global Programmatic and Ad Tech Lead at Euronews, which is a pan-European news network that has helped many European citizens stay abreast of important news…
Volume or Margin – what would be your pick as a publisher selling ad inventory? If you bank on volumes to meet your monthly ad revenue target, here’s an interesting…
Ad exchanges are marketplaces where ad impressions are sold and bought. And since the mechanism is programmatic, it spares both time and discrepancies in revenue generation. However, even automated products…
Earlier, we covered what real-time bidding (RTB) is and how it is gradually replacing traditional forms of advertising. Publishers have widely adopted RTB for some of its benefits including price…