When publishers hear the words “Programmatic Advertising”, there are varied reactions. Some know of it. Some are merely aware of it. Some use it. Some don’t. But the one thing…

Ad discrepancy, or conflicts between publishers and advertisers because of data mismatch, is more complex than you think. Measurement of impressions is not as easy as putting a mathematical formula…

Google’s Core Web Vitals scores have put site speed and user experience to the forefront for all publishers. Ask any publisher why their page loads are slow and they will mention…

Advertisement industry is complex. There are already a few known methods to sell and purchase ad space (inventory); more are being added to it. The complexity can be understood by…