Suppose you have 5 ad units on a webpage and need to run auctions for each of them. Going by…
For advertisers, purchasing ad impressions often works on a Cost Per Mille (CPM) model. Under this model, advertisers pay a…
Ad technology enables publishers to sell their inventory via different methods like direct deal, real-time bidding, private auction, programmatic guaranteed,…
China’s total advertising traffic consisted of 30% invalid traffic in 2018. Similarly, in Q3 2018, US had a fourth-highest ad…
Ad discrepancy, or conflicts between publishers and advertisers because of data mismatch, is more complex than you think. Measurement of…