Have you ever wondered how programmatic ad mediation works? In this article, we will cover all the major aspects of programmatic ad mediation. Here we’ll tell you in detail what…
What is a Demand-Side Platform? Find out how advertisers use DSPs to purchase digital ad space across multiple platforms, target specific audiences, and optimize campaigns in real-time. This blog covers…
Look at the seven best Examples of Programmatic Advertising campaigns that deserve your attention. Programmatic advertising has become increasingly popular for businesses to reach their target audiences online. By leveraging…
Programmatic Audio Ad is a form of digital ad that can be placed in the audio form of content like digital radio, podcasts, and music streaming services. Similar to other…
Discover the benefits and drawbacks of preferred deals in digital advertising. Learn about the various types of preferred deals, their benefits, and how to set them up in Google Ad…
Whether you’re a seasoned publisher or just starting out in programmatic advertising, this guide will help you understand everything you need to know about Private Marketplace. If you are a…
Do you have questions about how to make the most out of Private Marketplace, PMP deals? We have the answers you’re looking for in this blog. Ad spending on Private…
Ad fill rate: What is it | How to improve | How to calculate | Is 100% fill rate good | And everything else publishers want to know about it.…
Programmatic video is an important piece of the programmatic advertising puzzle and offers brands unprecedented access to video audiences. Here’s what you need to know about programmatic video. Programmatic video…
Improve your advertising strategy and maximize your ad spend with our comprehensive guide on programmatic direct. Learn about the key features, the difference between open and private auctions, preferred deals,…
