Google’s Core Web Vitals scores have put site speed and user experience to the forefront for all publishers. Ask any publisher why their page loads are slow and they will mention…

Advertisement industry is complex. There are already a few known methods to sell and purchase ad space (inventory); more are being added to it. The complexity can be understood by…

I believe you’re here wondering “Does my question about ad fill rate gets answered here?” Well I hope so. But first, facts. 2 million ー that’s the number of websites…

Ad technology enables publishers to sell their inventory via different methods like direct deal, real-time bidding, private auction, programmatic guaranteed, and many more. As the list of options increases, publishers…