Are you looking for ways to improve your Real-Time Bidding? Check out our six best practices to help you get more out of your campaigns. Reat-time bidding (RTB) is one…

An in-depth detailed article on Behavioral Targeting and how it can benefit publishers/webmasters with industry case studies and examples. The reason I am writing this article is primarily that I…

In this post, we’ll cover what a Real-Time Bidding Platform is, how to choose a suitable one and the best RTB platforms for publishers. Earlier, we covered what Real Time…

Get a primer on types of Programmatic Deals (open auction, private auction, preferred deal, and programmatic guaranteed deal), their advantages and disadvantages. Each impression is unique, then why trade them…