According to Google Ad Manager data, increasing ad viewability from 50% to 90% results in an 80% revenue increase. Ad viewability has become a significant metric within the ad tech…
A report released by Google in 2014 showed that 56% of internet ads were not seen by users. With this knowledge, advertisers became skeptical of buying inventory without asking a…
Sticky ads are exactly what it says on the tin: Ads that stick to user’s screen even when users scroll the page in any direction. In the times of bot traffic,…
Coalition for Better Ads is an industry association that supports valuable free content, robust journalism, and social connections across the internet by helping set the standards for better advertising experiences.…