A publisher’s website or app has the ability to leave a lasting impression on the user. The one thing that all the users from any background hate is the advertisements.…

In 2019, Google announced that they’ll rank websites on the basis of two more performance metrics: First Contentful Paint & First Input Delay. Later on, Google introduced three Core Web…

According to Google Ad Manager data, increasing ad viewability from 50% to 90% results in an 80% revenue increase. Ad viewability has become a significant metric within the ad tech…

A report released by Google in 2014 showed that 56% of internet ads were not seen by users. With this knowledge, advertisers became skeptical of buying inventory without asking a…