Coalition for Better Ads is an industry association that supports valuable free content, robust journalism, and social connections across the internet by helping set the standards for better advertising experiences.…
Did you know that an average publisher’s viewability rate is 50.2%? This means that the remaining 49.8% of ads are never seen. Placing ads on a website doesn’t necessarily mean…
As a publisher, you may not be able to look at your website as an average user anymore. However, take a step back and evaluate your site… and you’ll probably…
In 2015, Google announced that publishers will be paid for only viewable ads on their web pages. That means, no matter how many ad units you place on your web…
In-app advertising is hot right now. Emarketer predicted, in-app advertising will go up by 25.1% by the end of 2018. However, measurement of in-app ad viewability still remains a challenge…