In this article, we explore what heatmaps are, how they can be used to visualize resource utilization, and how you can use heatmaps to optimize ad performance. Heatmaps are graphical…

Did you know that an average publisher’s viewability rate is 57.3%? This means that the remaining 42.7% of ads are never seen. Placing ads on a website doesn’t necessarily mean…

A publisher’s website or app has the ability to leave a lasting impression on the user. The one thing that all the users from any background hate is the advertisements.…

First Contentful Paint (FCP) measures how long a page takes from the initial load to the first rendered content displaying on the screen. In 2019, Google announced that they’ll rank…