According to Google Ad Manager data, increasing ad viewability from 50% to 90% results in an 80% revenue increase. Ad…
A report released by Google in 2014 showed that 56% of internet ads were not seen by users. With this…
Sticky ads are exactly what it says on the tin: Ads that stick to user’s screen even when users scroll the…
Coalition for Better Ads is an industry association that supports valuable free content, robust journalism, and social connections across the…