A report released by Google in 2014 showed that 56% of internet ads were not seen by users. With this knowledge, advertisers became skeptical of buying inventory without asking a…
Sticky ads are exactly what it says on the tin: Ads that stick to user’s screen even when users scroll the page in any direction. In the times of bot traffic,…
Coalition for Better Ads is an industry association that supports valuable free content, robust journalism, and social connections across the internet by helping set the standards for better advertising experiences.…
Did you know that an average publisher’s viewability rate is 57.3%? This means that the remaining 42.7% of ads are never seen. Placing ads on a website doesn’t necessarily mean…
As a publisher, you may not be able to look at your website as an average user anymore. However, take a step back and evaluate your site… and you’ll probably…