Did you know that an average publisher’s viewability rate is 50.2%? This means that the remaining 49.8% of ads are…
As a publisher, you may not be able to look at your website as an average user anymore. However, take…
In 2015, Google announced that publishers will be paid for only viewable ads on their web pages. That means, no…
In-app advertising is hot right now. Emarketer predicted, in-app advertising will go up by 25.1% by the end of 2018.…
In the times of bot traffic, fraud, and ad block, precious few ads make their way to real people who promptly scroll…