According to Google Ad Manager data, increasing ad viewability from 50% to 90% results in an 80% revenue increase. Ad viewability has become a significant metric within the ad tech…
Active view is an ad viewability solution that comes integrated with all Google advertising products to measure viewable display and video impressions. A report released by Google in 2014 showed…
Sticky ads persistently stick to the screen when a user browses the webpage and offer better viewability. Here’s how to implement them in Google Ad Manager. Sticky ads are exactly…