According to Google Ad Manager data, increasing ad viewability from 50% to 90% results in an 80% revenue increase. Ad viewability has become a significant metric within the ad tech…

Active view is an ad viewability solution that comes integrated with all Google advertising products to measure viewable display and video impressions. A report released by Google in 2014 showed…

Sticky ads persistently stick to the screen when a user browses the webpage and offer better viewability. Here’s how to implement them in Google Ad Manager. Sticky ads are exactly…

Coalition for Better Ads is an industry association that supports valuable free content, robust journalism, and social connections across the internet by helping set the standards for better advertising experiences.…