The fee structure of Google’s advertising products has long been a source of speculation in an industry where hidden platform fees are the rule rather than the exception. In a…

On 4th February, Chrome launched its Version 80 and with it, the SameSite cookie update. Google however, rolled back the update in April because of essential websites facing stability issues…

The COVID-19 pandemic has taken a toll on the global economy, leaving most industries reeling. Publishers, too, have been hit, with ad revenues stagnating or declining as advertisers hit pause…

Chrome is set to start blocking intrusive ads in short-form videos from August 5th, 2020. Google will be implementing this update in accordance with the Better Ads Standards.  Improving user…

On 11th March, 2020, the World Health Organization officially announced Coronavirus (COVID-19) to have reached pandemic status.  Though the direct effects of the disease pertain to people’s health and well-being,…