Discover New Opportunities with Interscroller Ads: Learn How Publishers Can Elevate User Engagement, Monetize Effectively, and Stay Ahead in the Digital Landscape
The digital world is always on the flow, rapidly changing every other day. In an effort to enhance the user experience for the users, Google consistently works on deploying updates that align with the needs of both users and publishers, ensuring a seamless web experience.
The Google’s algorithm now doesn’t support publishers using interstitial ads since they’re found to be very intrusive on the users’ screens.
What are interstitial ads anyway?
Interstitial ads are full-screen, interactive advertisements that overlay the interface of the app or website they are displayed on. This makes it difficult for the users to access the page’s content.
“Pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” – Google’s Update.
Now, let’s have a look at what exactly are the interscrollers ads, why they have been rolled out, and much more, and what makes them better than interscroller ads.
What are Interscroller Ads?
Interscroller ads are crafted to seamlessly blend into a page’s content breaks, adopting a native-style appearance that aligns with the user’s scrolling experience. This distinguishes them from interstitial ads, which occupy the entire screen.
And yes, Intersroller ads do comply with the Google update.
In fact, Interscroller Ads are taking up the user’s most attention which is 3.3 seconds for static interscroller ads and 3.0 seconds for video interscroller ads.
They are also 30% more potent in drawing and retaining the user’s engagement and attention. After all, stats show how the largest appealing ads capture the most attention, which may span up to 6.6 seconds, for ads that cover 80% of the phone screen.
So, compared to interstitial ads, interscroller ads win the trophy by taking up a large section but not your entire screen, and they are also in compliance with the latest Google updates.
Also Read: Best Website Banner Ad Sizes in 2023
Why Publishers Should Choose Interscroller Ads?
An Interscroller ad is non-obtrusive, for it naturally fits itself within the page breaks of a webpage, and it doesn’t cover the screen until you’ve unlocked at least 85% of the ad. Further on, the user can easily scroll through the ad if they do not wish to engage with it, thus not hampering your user’s flow. As a publisher, one must be careful about keeping their audience happy and satisfied with the user experience, and they’d choose to engage with your ads rather than you forcing it upon them.
It is also a safe choice for publishers who can be finally secure about this ad format’s longevity, for it is not just compliant with Google guideline but also the Interactive Advertising Bureau.
Interscroller vs. Interstitial Ads
Both ad formats certainly have a pack full of advantages to offer. While proper use of interstitial ads can be impressive for your audience engagement rates, so can interscroller ads which also account for a better user experience, as it leaves the control with them.
So here are some more differences between the two to help you decide better:
- Interstitial ads can be skipped only after compelling the user to watch the ad for a few seconds, which isn’t the issue with the latter.
- Interscroller ads are more so a mobile-suitable ad format, which is more handy and convenient, while the latter is used on both.
- Interscroller ads account for a better user experience.
- They can also willingly retain the user’s attention longer than interstitial ads, where an impatient user will mostly focus on the skip ad button.
- Interscroller ads are non-intrusive and cover the mobile screen only if the user scrolls past 85% of the ad, unlike interstitial ads, which will appear at random and block content.
Benefits of Interscroller Ads over other Ad Formats
Now that we know how interscroller is a better choice than interstitial ads, let’s discover in detail the benefits of this revolutionary ad format.
Naturally Blending and Engaging
Interscroller advertising looks less like advertisements and more like the natural extension of the content itself, where it blends in effortlessly. Moreover, these are interactive, in the sense that advertisers can hook up the user’s attention, who wouldn’t be busy hyper-focusing on the skip ad button.
They are also captivating due to the fact that these ads are usually a unique culmination of audio and visual content or animation that tends to grasp more attention than lengthy and familiar video ads.
Mobile optimization is always a key step for publishers with advertising. However, Interscroller ads are mobile friendly, for they are built to fit accordingly to the size of the screen, no matter the variation in size of the device. Thus making it easier on the publisher’s end.
An Extra-Step on Relevance
Usually, interscroller ads fit into content that is relevant to the context of the ad, which is called contextual advertising. Now, the user that is growing through your content will automatically have relevance to the ad. Thus, these feel more like a part of the natural content, and moreover, they account for a higher engagement in this manner.
Banking on the Consumer Trust
Let us give an example of a situation where you deal with 2 sellers. Who does the customer trust more? The seller is swift, concise, and has few but solid selling points. Or the seller that keeps persisting you from buying the item?
Obviously, the first one, because the latter, seems like a shady option. This is also the psychology the interscroller ad success lies on.
As these ads are seamless, short, and effective enough to retain the user’s attention span for a longer period without forcing any of it, the user gets a sense of their decisions and needs being respected, and they willingly make a click-through completely on their will.
How to Work with Interscroller Ads: The Beginner’s Steps
Here’s what you need to do to ad Interscroller Ads to your campaign. The steps are fairly simple.
Step 1: Create an ad. This can be of any format – GIF, JPG, HTML5, PNG, or even video formats like MP4, MOV, FLY, MPEG4, and so on.
Step 2: You can opt for any of the prime ad networks, which can help you with instilling your interscroller ads on your website. Enter your campaign parameters and upload the advertisement as a template.
Step 3: Name your new advertisement and choose the interscroller type when creating it. Typically, there are two choices: a customizable and a pre-populated option.
Step 4: The system will direct you to a developer that loads the interscroller canvas depending on your custom or suggested sizes after you’ve submitted the form. You could also select the dimensions, location, and positioning in this phase. The ideal size for your ad design, no matter the device, is – 640 * 1280. And make sure to position the ad between your suitable content.
Step 5: An interscroller ad unit can now be produced and previewed.
And once when the network receives the ad request you submitted and approves it, it will give you fully functional advertising material in the form of an ad tag. Make sure you opt for a well-equipped ad network that wouldn’t distort or deteriorate your ad in any shape or form.
Other Alternatives to Interscroller Ads
No one has an obligation to stick to one ad format for their website. While you can use interscroller ads, you can always opt for other ad formats for the desktop version or mix and match them up for your mobile itself. And here are some other suitable options for you to try than interscroller or interstitial:
These are the ones that are the top choices for the year as of yet.
It is always good to have an option in the bag, especially if you are a publisher trying to look for alternate revenue-gathering options – Interscroller ads are what you need to work with. And this is also a necessity to survive in a constantly digitally fluid world, where you always need to be up to date with the latest developments.
As Google further focuses on creating a secure and user-friendly internet verse, you too can join along, and Interscroller ads are a great way to go about this.
FAQs Related to Interscroller Ads
Your ROI can increase by at least 10 times if you can efficiently use interscroller ads through your website, installing them in appropriate positions and compelling compositions.
The interscroller ads are in compliance with both the CBA and IAB standards, as well as adhering to Google’s ad standards and latest updates.
An interscroller ad usually appears partially on the screen during the content breaks. Once the user scrolls over 85% of the, it then opens and covers the screen. The audience can choose to interact with it, however, whether by clicking it or by scrolling through it.
Deepak has a keen eye for detail and a deep understanding of the ad tech landscape. Whether it’s through in-depth articles, thought-provoking insights, or compelling storytelling, he’s dedicated to helping people navigate the complex world of ad tech with the simplicity of his words.