Google Analytics needs no introduction. It’s such a popular web analytics tool that it seems like everyone is using it. In April 2012, Nikesh Arora, Google’s chief business officer announced…
Google never fails to offer the best services to its users. The ease of use and support make each of its products one of a kind. This is the reason…
Customer data platforms (CDP) are a relatively new technology in the ad tech industry. They will now play an important role in helping publishers gain more insights about their consumers. …