Customer data platforms (CDP) are a relatively new technology in the ad tech industry. They will now play an important role in helping publishers gain more insights about their consumers. …

Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they are also building an image and identity, which in a sense…

73% users say they hate going back on websites which are slow loading. So, here’s a list of 22 website speed optimization tools to improve page experience. According to Google,…

Google Analytics is arguably one of the most powerful analytics software on the planet. Not to mention that it’s completely free to use. Bloggers, marketers, and webmasters can use Google…