Disclaimer: We feel that blocking ads is not a long term internet-friendly solution and discourages publishers to create freely accessible content. However, we do realize how obtrusive and UX unfriendly some ad formats and networks are. Some initiatives like Acceptable Ads might be the right solution. Online advertising uses ingenious technologies to find its way into our di … [Read more...]
5 Psychology Studies That Will Make You a Better Blogger
You’re a blogger who writes with the utmost passion to fulfill the needs of your readers. Writing for years, you’ve been able to hone your craft and write headlines so catchy that Buzzfeed would be envious of your writing skills. Everything is going well, but you want to dig deeper. What can you do to become a better blogger? Perhaps one thing you may have missed is psy … [Read more...]
The Top 31 Best Web Analytics Tools | Google Analytics Alternative
Google Analytics needs no introduction. It's such a popular web analytics tool that it seems like everyone is using it. In April 2012, Nikesh Arora, Google's chief business officer announced that over ten million marketers and websites use this tool to gauge how effective their online presence is. Barely a year later, in January 2013, BuiltWith’s report indicates that the n … [Read more...]
What’s Causing the Sudden Drop in Your AdSense Earnings, CTR and RPM?
Your AdSense earnings suffer a sudden drop. What happened? A lot of publishers face sudden drops in their earnings, CTR and RPM. Why? Drops can be caused by anything from irrelevant ads being displayed, invalid clicks or even a drop in the cost-per-click for a particular keyword. Determining the cause must be done on an account-by-account or site-by-site basis. Let’s t … [Read more...]
7 Strategies to Optimize Display Banner Ad Revenues
Maximizing profits for publishers requires the optimization of banner ads. The wrong placement of an ad can lower click-through-rates (CTR) and lead to plummeting revenue, and the worst part: not every audience will react in the same way. A site about real estate may find banner ads perform better above the fold, while a medical site may need to place a banner ad in their … [Read more...]
18 Website Optimization Techniques For Search, Performance & Conversions
I’m sure that you've heard about website optimization. But just in case you haven't, this article will explain exactly what it is as well as cover some of the top online tools that will help you make sure that your website is relevant and visible. If you already have a website and are looking forward to increase your website traffic, website performance or conversion rate, the … [Read more...]
Understanding Invalid Activity in AdSense
Invalid activity is a serious issue. It can lead to your account being disabled permanently. As such, being familiar with what constitutes invalid activity and how to avoid it is of fundamental importance for any AdSense publisher. Both aspects will be dealt with in this post. What is invalid activity? Invalid activity consists of any clicks or impressions that may … [Read more...]
The Top 10 Best Heatmap Tools Reviewed
Visualizing how your visitors interact with your website is hard. While a user-friendly design can be created to lure visitors into clicking on a specific part of a page – an ad, subscription box or buy button – you really don’t know how your visitors will react until you have enough data. How do you get this data? Heatmaps. And to generate these heatmaps, you need a heatmap … [Read more...]
AdSense Application Common Mistakes – Read Before Applying For AdSense
AdSense is great option for publishers to monetize their website with. However, AdSense is known for very strong policies which are enforced strictly. The aim of this article is to share some common issues, which can be avoided and often result in disapproval of your AdSense Application. Who can apply to AdSense? Prospective AdSense publishers must own unique online content to … [Read more...]
Programmatic Advertising: Everything You Need To Know
Not so long ago, when advertisers had to buy advertising space (banners) on websites, they had to go through a labour intensive process. Speaking to the sales team of each media house (i.e. the website), negotiating a price, placing an order, sending the creative, managing the billing and invoices. Imagine scaling that and coordinating with thousands of websites? I’m not even d … [Read more...]