PPC and CPC stand for Pay-per-click and Cost-per-click, respectively. The networks that offer payments per click on the ads or links are PPC/CPC ad networks. Being a part of ad…

Adtech is clearly more than trade between publishers and advertisers. It takes constant effort to show only relevant ads to users. If you are part of the adtech ecosystem, then…

In the Internet marketing world, CTR (click through rate) matters a lot, not only for advertisers but also for the publishers. The main role of an advertiser is to create…

Some publishers believe that increasing the visitor traffic is the only sure-fire way to increase ad revenue from their blogs or websites. While increased traffic generally does mean more ad…