Before programmatic, all the inventory exchange used to carry out as direct deals. Advertisers and publishers went through an intensive process of negotiation. Starting with price, placing orders, to creative…
PPC and CPC stand for Pay-per-click and Cost-per-click, respectively. The networks that offer payments per click on the ads or links are PPC/CPC ad networks. Being a part of ad…
Adtech is clearly more than trade between publishers and advertisers. It takes constant effort to show only relevant ads to users. If you are part of the adtech ecosystem, then…
Traditional advertising involved negotiation between publishers and advertisers where both the parties used to sit together and present their offers on the table. If the parties came to an agreement,…
As we know, banner advertising is a widely used method for monetizing websites. But at the same time, as it stands right now in terms of promotion, it fails to…