Ask a thousand publishers, what are their top priorities? You’ll only hear quality content and ever increasing ad revenue. When it comes to ad revenue, the first stop for most…

Your AdSense earnings suffer a sudden drop. What happened? A lot of publishers face sudden drops in their earnings, CTR and RPM. Why? Drops can be caused by anything from…

Google is known to take its policies rather seriously. Multiple high-earning publishers have had their accounts disabled and deleted due to violations. In some discussions with web publishers, we found…

Before programmatic, all the inventory exchange used to carry out as direct deals. Advertisers and publishers went through an intensive process of negotiation. Starting with price, placing orders, to creative…

PPC and CPC stand for Pay-per-click and Cost-per-click, respectively. The networks that offer payments per click on the ads or links are PPC/CPC ad networks. Being a part of ad…