Disclaimer: We feel that blocking ads is not a long term internet-friendly solution and discourages publishers to create freely accessible content. However, we do realize how obtrusive and UX unfriendly some ad formats and networks are. Some initiatives like Acceptable Ads might be the right solution. Online advertising uses ingenious technologies to find its way into our di … [Read more...]
5 Psychology Studies That Will Make You a Better Blogger
You’re a blogger who writes with the utmost passion to fulfill the needs of your readers. Writing for years, you’ve been able to hone your craft and write headlines so catchy that Buzzfeed would be envious of your writing skills. Everything is going well, but you want to dig deeper. What can you do to become a better blogger? Perhaps one thing you may have missed is psy … [Read more...]
The Top 31 Best Web Analytics Tools | Google Analytics Alternative
Google Analytics needs no introduction. It's such a popular web analytics tool that it seems like everyone is using it. In April 2012, Nikesh Arora, Google's chief business officer announced that over ten million marketers and websites use this tool to gauge how effective their online presence is. Barely a year later, in January 2013, BuiltWith’s report indicates that the n … [Read more...]
What’s Causing the Sudden Drop in Your AdSense Earnings, CTR and RPM?
Your AdSense earnings suffer a sudden drop. What happened? A lot of publishers face sudden drops in their earnings, CTR and RPM. Why? Drops can be caused by anything from irrelevant ads being displayed, invalid clicks or even a drop in the cost-per-click for a particular keyword. Determining the cause must be done on an account-by-account or site-by-site basis. Let’s t … [Read more...]
7 Strategies to Optimize Display Banner Ad Revenues
Maximizing profits for publishers requires the optimization of banner ads. The wrong placement of an ad can lower click-through-rates (CTR) and lead to plummeting revenue, and the worst part: not every audience will react in the same way. A site about real estate may find banner ads perform better above the fold, while a medical site may need to place a banner ad in their … [Read more...]