Google Analytics needs no introduction. It’s such a popular web analytics tool that it seems like everyone is using it. In April 2012, Nikesh Arora, Google’s chief business officer announced…
Your AdSense earnings suffer a sudden drop. What happened? A lot of publishers face sudden drops in their earnings, CTR and RPM. Why? Drops can be caused by anything from…
Maximizing profits for publishers requires the optimization of banner ads. The wrong placement of an ad can lower click-through-rates (CTR) and lead to plummeting revenue, and the worst part: not…
Iām sure that you’ve heard about website optimization. But just in case you haven’t, this article will explain exactly what it is as well as cover some of the top…