Common mistakes committed by publishers which lead to disapproval of their AdSense application.

AdSense is great option for publishers to monetize their website with. However, AdSense is known for very strong policies which are enforced strictly. The aim of this article is to share some common issues, which can be avoided and often result in disapproval of your AdSense Application.

Who can apply to AdSense?

Prospective AdSense publishers must own unique online content to monetize, which complies with the respective product-specific content policies. You can find more on our AdSense policies in a dedicated post on our blog. Additionally, AdSense publishers need to be at least 18 years of age. Lastly, in some locations, including China and India, Publishers need to have owned their sites for at least 6 months. Google has taken this step to ensure the quality of our advertising network and protect the interests of their advertisers and existing publishers.

How does the application process look like?

In most cases, prospective publishers sign up using the application form. However, if a publisher is primarily interested in monetizing his YouTube content or hosts his websites with one of our API partners, Blogger for instance, the AdSense application should be initiated using the respective web interface of the service they are using.

The application process consists of 2 stages, an initial check and a detailed content review.


How to avoid the most common mistakes in your AdSense Application?

There is a number of steps one can take to increase the likelihood of passing the initial application stage.

  1. Payee/Contact Name

    This is the name in which you’ll receive your AdSense Payments. Applications with an incomplete name will be dis-approved. For corporate/business accounts, you should enter the name of the company or organization in the “Payee Name” field.

  2. Address:

    Enter the complete detailed mailing address in this field. Incomplete address would mean dis-approval. Make sure you enter the zip Code as well.

  3. Email Address:

    Double check your email address as this is the email ID on which all communication regarding your AdSense account will be sent. Also, you will be using this email ID to login into your AdSense account.

  4. Under Construction/Difficult Site Navigation:

    In order to be approved, your website must be launched and contain enough textual content for our specialists to evaluate. Websites that are under construction, don’t load, or have non-functioning links, will not be approved. Double check the URL on your application and make sure it is entered correctly.

  5. Site Ownership:

    Make sure you own the website you are submitting and have FTP/Backend access to the website using which you can edit the HTML code on the website, which will be required to place the AdSense ad codes.

  6. Unsupported Language:

    AdSense supports 38 languages at the moment. You can find a complete list by clicking here. For websites, which are not supported via AdSense, you cannot use AdSense on such websites.

[easy-tweet tweet=”AdSense supports 38 languages at the moment.” user=”adpushup” usehashtags=”no”]

What is the Second phase of the application process?

Once applicants pass the first stage, they need to implement the ad code on their websites. AdSense’s team of specialists then review the respective websites and makes the final decision on whether to allow the applicants into the AdSense program.

Please bear in mind that Google only reviews the website if the website on which the ad code has been placed and the website the applicant applied with, match.

Before completing this stage, applicants have full access to their AdSense accounts, but they see a red warning informing them that they are still under review.

Additionally, the ad slots on their sites only show blank spaces instead of ads. If approved, live ads will start showing in their existing ad units.

Please note that this process only applies to publishers intending to monetize their online property using AdSense for Content. Publishers only wishing to monetize their YouTube videos, for instance, are not effected. This means that they will continue to see the red warning, but it will have no effect on their ability to show ads.

Please feel free to ask any questions in the comment section and we’d be happy to answer them.

What to do when your Application is disapproved?

If an application gets disapproved, the applicant is always being notified via email. This disapproval email specifically explains why a given application has been disapproved and provides precise instructions on what to do next.

Key Take Aways

  • Google AdSense publishers must own unique online content and be at least 18 years of age to monetize.
  • Under Construction/Difficult Site Navigation: Websites that don’t load or have non-functioning links will not be approved.
  • Before approval, applicants see blank spaces instead of ads in their AdSense accounts. If approved, live ads will start showing.
  • Publishers wishing to monetize their YouTube videos will continue to see the red warning.


1. Why was my AdSense application rejected?

The most common reason for disapproval is that your application is a duplicate of an existing account. The AdSense Terms and Conditions prohibit the creation of more than one account per publisher.

2. Is it hard to get approved for AdSense?

AdSense approval is not difficult if you meet the criteria. Making money with Adsense is great, but don’t break any of their guidelines. If you break the rules, you’re out.

3. How long does AdSense approval take?

It usually takes one to two weeks, but sometimes it takes longer. Your site can then be monetized with ads. You’ll start seeing ads if you’ve already turned on Auto ads. While AdSense is activating, you can prepare your site’s privacy.


Ankit is a co-founder @ AdPushup (a tool which helps online publishers optimize ad revenues) and loves online marketing & growth hacking.

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