Since its inception, the ad tech industry has evolved greatly and is now an ecosystem in itself. This ecosystem comprises various parties, often working under a supply chain model. It…

Google rolling out their December 2020 Core Update has left many wondering what to do about their search engine ranking. Unfortunately, it has also left many wondering how to recover…

Google Adsense is one of the most popular ad networks among publishers. As per SimilarTech, approximately 3,921,484 websites are currently using Adsense for serving ads to users. Various reasons including,…

Publishers who have been in the industry for some time must be aware that ad revenue is impacted by several factors. The ideal way to optimize ad revenue is to…