Invite multiple buyers and sell your inventory for a better price in a real-time auction. This was the idea behind header bidding when it was introduced in the market. After…
Online publishers rely heavily on digital Ad Operations for revenue generation. After all, what good is a quality website if it’s not making you any money? The introduction of programmatic…
27% internet users across the globe block ads. Out of which, 48% do so to avoid seeing irrelevant and intrusive ads. To solve this problem, Acceptable Ads reaches internet users…
Outstream video advertising changed the monetization strategy for many publishers—allowing them to show video ads on non-video content. Following the trend, Google enabled outstream video ads for its partnered publishers…
California Consumer Privacy Act (CCPA) was passed in 2018 and is under enforcement action until July 1, 2020. The rules in CCPA are designed to improve user privacy and data…