CPMs are among the key metrics in the ad tech industry that can help publishers evaluate their inventory. In December, 2019, AdAge estimated that the internet will own more than…
Page RPM is one of the metrics that provides publishers with insights about how their website is performing in terms of revenue generation. The metric you use to measure…
Video ad spending is predicted to amount to $28 billion in 2020 with a 9% year-on-year growth from last year. How did video advertising gain traction so quickly? It started…
VAST error codes continue to disrupt publishers’ experience as they try to leverage video advertising for increasing revenue. Whether or not to experiment with video advertising has almost become an…