Today, we’re here to talk about the ten best Consent Management Platform (CMP) and why publishers should pay attention to them. As we enter an era of increased data regulation…
Native Advertising is definitely something that is becoming increasingly popular, and if you are looking forward to having a successful ad campaign, it is important that you, too, become abreast…
Have you been trying to figure out how to calculate click through rate? This blog takes you through the ins and outs of click through rate and how you can…
The popularity of video ads is undeniable, and in the coming years, video ads will become a driving force of digital advertising. Here is an overview of the Types of Video…
As a publisher, you want to make sure your ad targeting is effective in order to maximize your revenue. But what is ad targeting? and what are the pros and…
Learn what is ad tracking, how it works, and how online businesses should track ad campaigns for optimum return of ad spend. Have you ever questioned why you keep seeing…
The Interactive Advertising Bureau (IAB) has created a new standard, Sellers.json to increase the transparency and security of the programmatic ecosystem. This blog gets into nitty-gritty details of programmatic transparency…
Page RPM AdSense is one of the metrics that provide publishers with insights about how their website is performing in terms of revenue generation. The metric you use to measure…
Learn about Target Google CPM, what it is, and how it helps publishers increase their ad revenue. Floor price allows publishers to set a minimum selling price for their ad…
Banner blindness is almost a timeless user practice where they tend to consciously or subconsciously ignore banner advertisements. It is crucial to place more emphasis on consumer habits when it…
