The metric you use to measure your ad revenue tells whether you are growing or not. If you look at the wrong one, you might not get the whole picture…

Google’s reporting is unbeatable. Be it Google Ad Manager, Analytics, Webmaster, Google knows exactly what their users would expect from their reports. For the same reason, the company launched a…

For a long time, the ad tech industry relied heavily on third-party data for targeting ads. Users, however, had no idea how their personal data was being used, who had…

A consistently increasing traffic gives you opportunity to experience growing ad revenue. Featuring ads is one of the best monetization strategies as advertisers start to see potential in your website.…