Users install ad blockers for a number of reasons. Some do it because they find ads annoying or intrusive while…
Google penalties are not a new concept for publishers. Most publishers have their own stories about getting struck down with…
Q4, the final quarter of the year, is an interesting time for publishers and advertisers. The festive season drives higher…
Considering that Amazon started building its advertising technology and header bidding offerings much later than other players in the market—its…
Throughout the course of real-time bidding, the publisher’s inventory is openly available to various demand partners to bid on. This…