Native advertising helps publishers reduce banner blindness and register a higher CTR. And the statistics reflect likewise. According to Statista, the native digital advertising budget is expected to reach $57.25…
Discover insider tips and strategies on how to increase CPM for maximum revenue. Unlock the secrets to boosting your earnings effectively. CPMs are among the key metrics in the ad…
Online publishers rely heavily on digital Ad Operations for revenue generation. After all, what good is a quality website if it’s not making you any money? The introduction of programmatic…
Learn about Target CPM, what it is, how it differs from manual CPM, how it helps publishers increase their ad revenue and more. Floor price allows publishers to set a…
Today, we’re here to talk about the ten best Consent Management Platform (CMP) and why publishers should pay attention to them. As we enter an era of increased data regulation…
Native Advertising is definitely something that is becoming increasingly popular, and if you are looking forward to having a successful ad campaign, it is important that you, too, become abreast…
The popularity of video ads is undeniable, and in the coming years, video ads will become a driving force of digital advertising. Here is an overview of the Types of Video…
As a publisher, you want to make sure your ad targeting is effective in order to maximize your revenue. But what is ad targeting? and what are the pros and…
Learn what is ad tracking, how it works, and how online businesses should track ad campaigns for optimum return of ad spend. Have you ever questioned why you keep seeing…
The Interactive Advertising Bureau (IAB) has created a new standard, Sellers.json to increase the transparency and security of the programmatic ecosystem. This blog gets into nitty-gritty details of programmatic transparency…