You must have learned about CPM. But, you got confused when you found out about eCPM. That’s the case with a lot of publishers.eCPM or Effective CPM is another key…

In the Internet marketing world, CTR (click through rate) matters a lot, not only for advertisers but also for the publishers. The main role of an advertiser is to create…

Ad discrepancy, or conflicts between publishers and advertisers because of data mismatch, is more complex than you think. Measurement of impressions is not as easy as putting a mathematical formula…

Everyone loves a personal touch. Human beings are inclined to engage with content that they find personally interesting and relevant to their needs. That explains why personalised content marketing has…