Ads are a great way to monetize online traffic for publishers. However, some hackers are out there waiting to inject their own links onto your site and redirect them to…
The definition of premium and remnant inventory varies widely. For instance, some consider the ad units above the fold to be premium inventory and non-targeted ad units to be remnant.…
Everything a user does online generates data. When collected, processed, and used correctly, the data becomes the most important asset in a publisher’s online kit. Data is paramount in understanding…
Google never fails to offer the best services to its users. The ease of use and support make each of its products one of a kind. This is the reason…
In December, 2019, AdAge estimated that the internet will own more than 50% of ad spending worldwide by 2020. It’s only natural that publishers and advertisers continue to spend on…