Mobile and desktop traffic is neither equal nor same. StatCounter shows that mobile accounts for 53% of global traffic, whereas the same for desktop is about 44%, hence, not equal.…

In a recent research we conducted, we found that 78% of the top 50 largest digital publishers in the world (by traffic) were using header bidding. Apart from IAB’s ads.txt…

Floor price allows publishers to set a minimum selling price for their ad inventory. Meaning, when a bid appears for an ad unit, it is first filtered based on its…

Google’s ad server DFP (now called Ad Manager) has long been the most popular ad serving tool in the market, and for a long time, DFP has enabled publishers to…

Ever-increasing traffic is the dream of bloggers and publishers. But it’s easier said than done. Even when following the best practices of SEO, there is no guarantee of traffic growth.…