Bid caching was in the news recently because of unfair practices being employed by some of the major ad tech…
DFP allows publishers to run header bidding using Prebid.js. For the uninitiated, Prebid is an open-source header bidding wrapper and…
Header bidding implementation has always been a bit technical. But publishers equate complicated implementation with complex debugging. This is not…
We have previously discussed header bidding and prebid.js in-depth along with how they work in detail. The general consensus in…
Back in 2015, AppNexus designed a client-side wrapper, Prebid.js. After partnering with the Rubicon Project in 2017, they, together, announcement…