After the outstanding success of Prebid.js, a client-side header bidding wrapper, Prebid launched its server-side solution. With third-party cookies leaving the market, Prebid Server might just be the solution we…
Bid caching was in the news recently because of unfair practices being employed by some of the major ad tech players. But what exactly is it? Bid caching is the…
DFP allows publishers to run header bidding using Prebid.js. For the uninitiated, Prebid is an open-source header bidding wrapper and DFP is an ad server by Google that is now…
Header bidding implementation has always been a bit technical. But publishers equate complicated implementation with complex debugging. This is not always true. After implementing header bidding on their website via…