DFP allows publishers to run header bidding using Prebid.js. For the uninitiated, Prebid is an open-source header bidding wrapper and…
Header bidding implementation has always been a bit technical. But publishers equate complicated implementation with complex debugging. This is not…
We have previously discussed header bidding and prebid.js in-depth along with how they work in detail. The general consensus in…
Back in 2015, AppNexus designed a client-side wrapper, Prebid.js. After partnering with the Rubicon Project in 2017, they, together, announcement…