Bid caching was in the news recently because of unfair practices being employed by some of the major ad tech players. But what exactly is it? Bid caching is the…
DFP allows publishers to run header bidding using Prebid.js. For the uninitiated, Prebid is an open-source header bidding wrapper and DFP is an ad server by Google that is now…
Header bidding implementation has always been a bit technical. But publishers equate complicated implementation with complex debugging. This is not always true. After implementing header bidding on their website via…
We have previously discussed header bidding and prebid.js in-depth along with how they work in detail. The general consensus in the publisher community now is that setting up header bidding…
Back in 2015, AppNexus designed a client-side wrapper, Prebid.js. After partnering with the Rubicon Project in 2017, they, together, announcement Prebid.org‒an open-source header bidding solution for publishers. Header bidding has…