Lighthouse introduced Largest Contentful Paint as one of the core performance metrics in 2020. Later on, Google announced LCP as an important ranking factor and made it a part of…

First Contentful Paint (FCP) measures how long a page takes from the initial load to the first rendered content displaying on the screen. In 2019, Google announced that they’ll rank…

First Input Delay is one of Core Web Vital metrics that measures total time it takes for a browser to respond to a user’s first interaction You click on a…

AdSense RPM is one of the key performance metrics that publishers are often chasing. Here, a major difficulty publishers face is the fluctuating nature of RPM as a metric. One…