Lighthouse introduced Largest Contentful Paint as one of the core performance metrics in 2020. Later on, Google announced LCP as an important ranking factor and made it a part of…

In 2019, Google announced that they’ll rank websites on the basis of two more performance metrics: First Contentful Paint & First Input Delay. Later on, Google introduced three Core Web…

You click on a link and keep waiting for the browser to take you to the next page… Pretty annoying, isn’t it? That’s the reason Google introduced First Input Delay…

AdSense RPM is one of the key performance metrics that publishers are often chasing. Here, a major difficulty publishers face is the fluctuating nature of RPM as a metric. One…