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In this episode, we spoke about some of the changes that occurred in the publishing industries during the pandemic and post-pandemic era and how conversations around the political landscape and social change movements really forced publishers to think about the kind of content they produce and what and where they advertise.
Major takeaways from the episode:
- Major trends in advertising during the pandemic include a jump in digital consumption and ad-supported videos, a spike in ad fraud, and a focus on brand safety efforts.
-Revenue diversification through trial and error is key to maximizing ad revenue. That can look like a mix of advertising, subscriptions and freemium-style events.
- For both advertisers and publishers, data needs to continue to be front and center with a focus on high-quality ads and content, as well as brand safety.