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In this episode of Publishing Out Loud, we bring you a conversation with Suryansh Tibarewal, the co-founder of EssentiallySports. This sports-inspired platform brings together the fans’ perspective among other things.
In today’s world (wide web), sports fandom can as much be seen on devices as in stadiums, and EssentiallySports rightly captures the same essence. With more than 8 million monthly users, the platform is a go-to for sports fanatics and believes in keeping content and data accessible to all.
You can hear Suryansh talk about his journey from the first hundred users to the future that the founders share for the industry and their work. With all that he has to offer across digital growth and bootstrapping for businesses, there is a lot for publishers across all phases of growth to be inspired from.
Some takeaways include key indicators to knowing if it is bootstrapping or investment that one should go for. Those who like the freedom that digital-first businesses and bootstrapping bring along should consider reinvesting their profits to scale things up. Talking of freedom, he also shares how ads are a great way to help people access premium content while keeping the information on the internet accessible and free for everyone.
This episode has been hosted by Dikshant Joshi, Director of Publisher Development at AdPushup.