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In this episode of Publishing Out Loud, we spoke to three women ad tech leaders about some of the challenges that publishers are facing when it comes to ad revenue, especially in the field of programmatic. These challenges can range from data and privacy concerns and vendor strategies to finding new ways of revenue.
Major takeaways from the episode:
- Focus on quality over quantity and relevancy of ads.
- Be innovative and explore partnerships with independent ad agencies. The more niche you are, the better relationships you have with your advertisers.
- Stabilizing ad revenue streams is key to adapting in the post-pandemic era.