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In this episode of Publishing Out Loud, we are speaking to the Media Monetization Head of the Meta business unit of lastminute.com group, Elio Simeone. Jetcost, the main brand, is one of Europe's leading travel metasearch platforms.
Jetcost is one of Europe’s leading travel metasearch platforms giving travellers access to an unparalleled inventory of flights, hotels, private accommodations, and car rental solutions.
Elio drives yield management and publisher development activities, leveraging revenue solutions within the ad-tech ecosystem. Here, he shares his insights on the importance of ad tech in the world of travel.
He also gives his two cents about the changing landscape of monetization, especially with Google’s mandate of using a Google-certified CMP and phasing out cookies.
Some key discussion points to look out for:
- Changing privacy policies in the EU
- How does metasearch media monetization differ from classic monetization strategies
- Conversational AI redefining the face of customer service
And more interesting facts for anyone working in the ad tech domain!
This episode of Publishing Out Loud is hosted by Shaunak Thakkar, Associate Publisher Development Manager at AdPushup.
Happy listening! :)
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