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In this episode of Publishing Out Loud, we spoke to Harvin Gupta, Sr. Director of Solutions Engineering at Xandr about how to strike a balance between user experience and advertising and how publishers can optimize their ad revenue through various A/B testing and header bidding frameworks that ensure both higher-quality ads and a great user experience rooted in a privacy-first approach.
Major takeaways from the episode: Focus on less ads, but more high-quality ads. Prioritize users, their choices, their preferences, and especially their data privacy. When conducting A/B testing, write a clear test plan and document the changes you make (and don’t make all of these changes at once!). This will generate valuable insights and data on what works best for your audience.