Revenue Optimization Platform for Web Publishers


AdPushup helps publishers optimize their ad stack using machine learning. We create better ad layouts using A/B testing, set up high-yield ad formats, reduce page load speeds, provide premium demand, ad mediation services, header bidding implementation, and in-depth reporting.


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Revenue Optimization Platform for Web Publishers
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Product Features


Ad Layout Optimization

Ad Layout Optimization

Our visual ad manager allows point-and-click creation of new ad units and layouts, while our machine learning based layout optimizer drives sustainable revenue growth using continuous automated A/B testing.

Innovative Ad Formats

Innovative Ad Formats

In addition to standard IAB units, we offer sticky ads, docked ads, in-image ads, and native ads. We fill these ads with premium demand via our partner ad networks and exchanges to maximise publisher revenue.

AMP Converter

AMP Converter

We provide custom implementation of Google’s Accelerated Mobile Pages (AMP) for web publishers. Our focus is on decreasing page load times, maintaining the uniformity of design, and increasing ad yield.

Adblock Recovery

Adblock Recovery

Our ad-reinsertion technology helps web publishers recover the money that they are losing due to ad blocking software. The ads we run adhere to the highest UX standards as laid out by the Acceptable Ads Committee.

Header Bidding

Header Bidding

Open up your ad inventory for bidding by multiple demand sources in real-time. Our system automatically selects the optimal number of demand partners, so that you get the best yield for every single impression.

Ad Mediation

Ad Mediation

Ad mediation helps optimize ad revenue between closed networks. Our smart bid comparison engine uses 15+ parameters to decide which network is awarded each impression, without knowing their bids.

The AdPushup Advantage


Quick Integration

Get started quickly by including a single line of code in the header of your site, our account manager will then help you with on-boarding.

Continous Optimization

Our machine learning based optimization engine displays the best-performing ad layouts based on data collected during testing.

Easy Payments

Get paid via PayPal or bank wire on Net-45 terms for the revenue generated by serving ads through our network on your site.


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Our Clients


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Here to Help. 24/7.

We take as much pride in our service as we do in our technology. Our publishing partners depend on us for solving their daily ad ops challenges as well as meeting long-term ad revenue goals.


Dedicated Account Managers

All our client publishers get a dedicated account manager; to assist with everything from the initial on-boarding to providing everyday ad operations support and troubleshooting.

Google Policy Compliance

Our close relationship with Google and deep understanding of their ad products such as AdSense, AdX, and DFP allows us to deliver quick and efficient policy compliance assistance.

Here to Help. 24/7.

Our Partnerships


In 2014, we launched our proprietary A/B testing tool to help web publishers increase their ad revenue by optimizing ad layouts.

Since then, we’ve expanded our product portfolio and partnered with multiple top-tier networks and exchanges to bring their premium demand to our partners. We are also a Google NPM AdX partner, which means we are authorized to re-sell AdX demand to publishers in our network.

These partnerships allow us to reduce barriers of entry and bring the best global brands, campaigns, and ads to our partner publishers.


Our Partnerships

Case Study

How AdPushup Helped RentLingo Almost Double its CTR Using Ad Layout Optimization

RentLingo is an apartment search site that provides its users with premium content on property listings and reviews. What differentiates them from market competitors is their proprietary ‘Noise Index’ and ‘Charm Index’ which show both how noisy and desirable a location is.


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We were spending quite a bit of time trying to analyze why certain ad locations worked and others didn’t. But now that that part is being taken care by of AdPushup, we are able to focus on our audience.


Praveen Kumar, Owner of AwesomeCuisine
Praveen Kumar, Owner of AwesomeCuisine

At some point there were just too many different options, plugins, and ad networks. AdPushup helped us organize by being a one-stop solution.


Pawel Gluza, Monetization and Tech Lead at TruthTheory
Pawel Gluza, Monetization and Tech Lead at TruthTheory

Let’s Get Started


Over the years, we have helped more than 300 web publishers sustainably increase their ad CTRs, CPMs, and overall revenues without compromising on user experience. If you want to learn how our technology can do the same for you, go ahead and request a free demo.

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