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About
Ian Hocking
Ian Hocking works as the Vice President, Digital at South China Morning Post. He is a sales and marketing professional with nearly two decades of experience across various geographies. Starting as the Director of Digital in 2018, he was made the VP in less than a year at SCMP.
Founded in 1903, SCMP is one of the leading publishers in the region. It also publishes premium lifestyle titles such as Harper's Bazaar, Cosmopolitan, and Esquire.
Ian has helped drive a significant shift in the way SCMP operates. He has introduced and built tools that have positioned SCMP as the leading digital publisher in SEA.
AdPushup is a revenue optimization platform that helps publishers increase their ad revenue using automated A/B testing, header bidding, innovative ad formats, and adblock recovery. We are a Google Certified Publishing Partner (GCPP) and backed by Microsoft Ventures.