Content Strategist

AdPushup is an award-winning ad revenue optimization platform and Google Certified Publishing Partner (GCPP), helping hundreds of web publishers grow their revenue using cutting-edge technology, premium demand partnerships, and proven ad ops expertise. Our team is a mix of engineers, marketers, product evangelists, and customer success specialists, united by a common goal of helping publishers succeed. We have a work culture that values expertise, ownership, and a collaborative spirit.

As a Content Strategist in a leading Advertising Technology company, you will be a key member of our team in driving the organic growth of the company. Your primary responsibility will be to create insightful content and drive traffic to our website.

Your Day-to-Day Tasks Include:

  1. Creating compelling, research-intensive content that captivates and engages our audience
  2. Collaborating closely with the marketing team and driving overall traffic growth.
  3. Conduct thorough competitor analysis, going beyond surface-level observations to uncover content gaps and opportunities within the industry.
  4. Refining and enhancing our content strategy, ensuring it stands out in a competitive landscape.
  5. Collaborating closely with the marketing team to ensure consistency in messaging and branding across all content channels.
  6. Staying Abreast Of Industry Trends and Tools
  7. Staying informed about industry trends, best practices, and emerging technologies within the Advertising Technology space through continuous research.
  8. Applying insights to continuously improve and innovate our content marketing approach, staying ahead of the curve.
  9. Leading overall Content Marketing Strategy development.
  10. Playing a crucial role in helping demand generation teams achieve their targets by helping build the right content and positioning.
  11. Designing content marketing strategies and setting short-term goal

You Should Have:

  1. 3+ years of experience as a Content Manager or Content Strategist
  2. Proven experience in content marketing and content strategy, with a focus on heavy research-driven content creation.
  3. Strong understanding of SEO principles and content optimization.
  4. Exceptional written and verbal communication skills.
  5. Proficiency in using analytics tools (GA 4).
  6. Ability to manage multiple projects and deadlines in a fast-paced environment.
  7. Ability to Manage content calendar, scheduling, and publication of content across various platforms.
  8. Ability to analyze web traffic metrics.
  9. Ability to share content through various channels, ensuring strong web presence.
  10. Exceptional writing, editing, and proofreading skills with a knack for adapting voice and style to fit various audiences and platforms.
  11. Strong analytical skills, with experience in using data to inform content decisions and strategy.
  12. Other duties may be assigned as needed to meet the organization’s goals and objectives

Why Should You Work for AdPushup?

At AdPushup, we have:

  1. A culture of valuing our employees and promoting an autonomous, transparent, and ethical work environment.
  2. Talented and supportive peers who value your contributions.
  3. Challenging opportunities: Learning happens outside the comfort-zone and that’s where our team likes to be – always pushing the boundaries and growing both personally and professionally.
  4. We believe in tangible work done & actual performance, instead of measuring conventional benchmarks such as work-hours, clock-in/clock-out, etc.
  5. Transparency: an open, honest and direct communication with co-workers and business associates.