Demand Generation Manager

AdPushup is a B2B SaaS company, a global market leader in the advertising technology ecosystem. Incorporated in 2014, the company’s headquarter is located in Delaware, USA.  We are a leading one stop revenue optimization platform that helps publishers to boost their ad revenue using automated cutting edge technology. While being America’s fastest growing company, having achieved 100% YoY growth, we are proud to have feathered Best Places to Work 2 years in a row.

We’re looking for a seasoned Demand Generation Manager to join our team and supercharge our sales pipeline with $15-25 million ARR in your crosshairs.

Your Day-to-Day Tasks Includes:

  • Product Marketing Powerhouse:
    1. Partner closely with the product team to develop effective GTM strategies for in-house products.
    2. Create engaging product collateral like one-pagers, decks, and competitor factsheets.
    3. Be a voice for the customer within the product team, influencing future developments.
  • Data-Driven Decision Making:
    1. Leverage marketing analytics to track campaign performance, measure ROI, and identify areas for improvement.
    2. Collaborate with the sales team to ensure lead qualification and smooth handoff, maximizing pipeline conversion.
    3. Stay up-to-date on industry trends and best practices, constantly innovating and optimizing your approach.
  • Outbound Marketing Prowess:
    1. Develop and execute outbound marketing campaigns on cold accounts across multiple channels, including a mix of one-to-few and Account-Based Marketing (ABM).
    2. Craft compelling messaging and content that resonates with ideal customer profiles.
    3. Nurture leads through targeted email sequences using tools like Hubspot emails, Mailmodo, and Mailchimp.

You Should Have:

  1. 4-5+ years of B2B marketing experience in a SaaS company (Ad Tech experience will be a plus), with a proven track record of success in driving sales pipeline growth (ideally $10M+ ARR).
  2. Strong understanding of outbound marketing channels, including email marketing, performance marketing, and account-based marketing (ABM).
  3. Experience in creating compelling marketing collateral and collaborating with product, sales, and design teams.
  4. A master of personalization, able to craft targeted messaging that cuts through the noise.
  5. Full working Proficiency in CRM platforms like Hubspot and email marketing tools like Mailchimp, Mailmodo, Streak, etc.
  6. A word master with a strong hold on copywriting and an eye for details.
  7. Bonus point if, hands-on with PPC.
  8. Believe in data-driven decision-making and continuous improvement.
  9. Passionate about technology and a keen understanding of the B2B buying journey.
  10. Excellent communication, collaboration, and analytical skills.
  11. A self-starter with a can-do attitude and a hunger for results.

Why Should You Work for AdPushup?

At AdPushup, we have:

  1. A culture of valuing our employees and promoting an autonomous, transparent, and ethical work environment.
  2. Talented and supportive peers who value your contributions.
  3. Challenging opportunities: Learning happens outside the comfort-zone and that’s where our team likes to be – always pushing the boundaries and growing both personally and professionally.
  4. We believe in tangible work done & actual performance, instead of measuring conventional benchmarks such as work-hours, clock-in/clock-out, etc.
  5. Transparency: an open, honest and direct communication with co-workers and business associates.

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Publishers, We Have the Solution!

Empower your revenue potential with AdPushup and together, we will build your ad setup for a thriving future.

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