Website Monetization

Looking forward to turning your website into a quick minting machine? Rest assured with this strategically curated handbook for smoothly monetising your website or blog in 2022! 

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Before we commence, generating income from any website can be a test of patience initially. However, creating a highly profitable website can be a cake walk once the niche is decided, further boosted with various trending marketing tools ( and of course, patience and dedication).

Without further ado, let’s dive in to graded guide of ways to monetize a website:

AMP or Accelerated Mobile Pages is an open-source web component framework used by web publishers to improve the speed and performance of their mobile site.

Reduced load time: The name speaks for itself, AMP is primarily designed to reduce loading speed for mobile devices and it rightly does the same by bringing the loading time to as low as 2-3 seconds.

Low bounce rates: Slow page is the number one reason for users to bounce off. Given a sharp decrease in loading time, publishers should experience a low bounce rate.

Better SEO: Already stated that loading time is a ranking factor for most search engines and with the reduced page loading speed, you should see an improvement in your page ranks. Not to forget that AMP pages also increase the chances to be featured on Google carousel and other SERP features.

Increase in web traffic: With better SEO, you should expect better site traffic. Given that AMP can improve your SEO and low loading speed would help you reduce bounce rate if your content is exceptional too, you can get good session numbers from users appearing on the site.

Supported by all browsers: Since AMP strips down all unnecessary JS and CSS, browsers get a clean HTML code to interpret and show on the screen.

Optimized data consumption: Removing unnecessary JS and CSS also means that pages will be using fewer browser and computing resources. For example, AMP reduces the image size to just the right size for the browser to quickly load, this also means the browser will be downloading a reduced file size – a clear reduction in data usage.

B - Boost With Affiliate Marketing

Affiliate marketing, a fastest growing advertising model to make quick bucks from your website with approximately 80% brands having affiliate programs. As per TRUELIST 2022 stats, 94% of the publishers rely on affiliate programs to generate not only traffic to their sites but a hefty passive income. Rakuten marketing analysis manifests that 9 per 10 publishers rely on affiliate marketing.

To succeed in Affiliate Marketing, you need to find a top tier (most in demand) product with which the audience resonates. Paste the Affiliate link provided to you on your website that  will drive the traffic gradually to your site with perks of earning commission evidently from the companies whose product is being promoted.

Finding a product in sync with the target audience is just not enough if you depend on conventional income generating affiliate models, at least not 2022. Below is the link that will direct you to “high ticket affiliate platforms”.

We also have a resourceful guide on affiliate marketing for beginners. What resources should you use to guide you through affiliate marketing? There are endless forums, blogs, courses, and books that can help you break into affiliate marketing, but sometimes too much information can be a bad thing. Which is why we compiled this list of resources you absolutely must make use of.

With content personalization, get your website’s products selling like hot cakes. This tool has been prolific in terms of bringing in revenue. Providing content/product or service at the right time resonating with visitor’s needs is the miracle in seconds and this is what content personalization is. 

Content can be personalised in many ways: newsletters, case studies, blog posts, sections of a web page, resources, images, headlines, CTAs, body copy, and other touchpoints commonly used by content marketers.

Customising your website using newsletters, blogs, case studies can vice versa help in:

* Increase conversion rates

* Improve performance

* Grow engagement with target audience

Ways to personalise content:

*A/B testing to provide experience of two distinct user persona

*Pointers to guide users to specific groups!

*Personalisation pertaining to location of visitors.

A data clean room is a piece of software that enables advertisers and publishers match user-level data without actually sharing any PII/raw data with one another. Major advertising platforms like Facebook, Amazon, and Google use data clean rooms to provide advertisers with matched data on the performance of their ads on their platforms.

With third-party cookies being deprecated, advertisers and publishers alike are in a race to improve their first-party data and their overall approach to targeting, measuring, and optimizing that data.

Partner data clean rooms are a great way to collaborate and analyze both your and your partner’s data in a privacy-compliant way to get a better picture of how your customers are interacting with your brand

Another way data clean rooms can benefit publishers is through Private Marketplace Deals.

If you normally see a lot of digital traffic to your website or happen to have many online subscribers, advertisers may be more inclined to work with you through PMP deals. Measuring your audience by layering your first-party data with demographic and psychographic factors can help you create high-quality target audiences for advertisers and boost revenue like never before!


Privacy continues to be a topic of discussion in the digital advertising landscape. Google has no option but to improve privacy and find alternatives to invasive ways of tracking. The outcome of these efforts is Federated Learning of Cohorts (FLoC), which provides a privacy-preserving mechanism for advertisers and publishers.

FLoC enables a medium for advertisers to target ads without exposing the details of an individual user. It does so by grouping people of similar interests and behaviour in the form of ‘cohorts.’ The cohorts are generated through a federal learning algorithm, and users are grouped in different cohorts based on their online activities. 

Interestingly, small cohorts are grouped until they have thousands of users in them making it harder for anyone to identify individual users. Case in point, cohorts do not represent a collection of people but a cluster of similar browsing activities. Thus, instead of identifying users asindividuals, FLoC aims to make users a part of a cohort where individuality is completely lost. 

So, if you’re a developer, publisher, advertiser, or part of the ad tech industry, you can create an issue on the FLoC Explainer Repository and contribute to the discussion. Here’s a detailed guide on FLoC and how it can help publishers monetize better.

G - Google Adsense

Powered by Google, Google AdSense has been a tried, tested, and trusted tool for monetizing millions of new websites. With no minimum threshold required for traffic, novice website publishers can extract the benefits from google’s vast advertising network.

How does it work?

By simply signing up, Google will automatically start displaying optimized ads to the visitors (yes! It’s that simple). And with every click on the ad, listen to chinks of money!

Interestingly, collaborating with monetization platforms such as Adpushup, which are compatible with Google Adsense, can take the profits generated by the website to the zenith.

[Also read: CPM ad network for publishers]

H- Header Bidding

Header bidding is a game-changer for publishers and the ad tech industry, wherein the publishers bid their ad inventory to multiple demand partners. However, it can incur high development costs. That’s where the monetization platforms such as Adpushup come in, which can integrate multiple partners simultaneously. 

Header bidding has helped publishers grow their revenues by 20-50%. The Telegraph, a news website, has seen a 70+% CPM uplift just after 9 months of implementing header auction.

Through AdPushup’s header bidding solution, CCNA7, a niche education website, implemented header bidding with ad refresh to experience a 500% revenue uplift in the span of six months.

According to an eMarketer report, the current global spending on header bidding is around $70 billion. And by 2021, this number is supposed to grow by 87% and reach $81 billion.

80% of the top 1K US publishers (based on Alexa rankings) use header bidding with an average of 7 demand partners per page.

But, this is one side of data. According to the same eMarketer’s research, the growth rate for the adoption of header bidding seems to be decreasing. Right now, the header bidding adoption rate is 20% and by 2021, it will become 15%. This is happening because of two things: 

1. Header bidding is reaching its growth threshold as most target publishers have already adopted the technique.

2. Publishers are invested in other competing technologies (like Google’s Open Bidding) for monetizing their inventory.

Whatever the reason, on an individual level, publishers can still make the most of header bidding, as the demand side continues to increase ad spend.

I- Improve Consent Rate for Publishers

Most of your users don’t care about why you need cookies; they have landed on your site to consume content and not delve into personal interaction by giving you their email addresses. They’d prefer to stay on your site without interruptions or annoying pop-ups.

But they would also like a personalised experience- which is only possible if they accept cookies or provide your site with relevant information. Inadvertently, it falls upon the publishers to improve the consent rate of their users without appearing intrusive and nosy. 

What is user consent?

Whenever a user interacts with your website, there are some data that your site collects actively via pop-ups, lead generation forms, sign-ups, and passively via cookies. This data may include users’ names, email addresses, contact information, etc. 

GDPR, introduced on May 25, 2018, was launched to strengthen and protect users’ privacy via two routes- legitimate interest or consent route. In case of legitimate interest, websites must give legally justified reasons for collecting their user’s data. In the case of the consent route, publishers need to seek the user’s consent before collecting data.

In the post-GDPR world, publishers need to stay GDPR compliant by opting for the consent route. However, it is a slight problem for publishers because now it is up to the users to accept or reject cookies and fill out the sign-up form or close it altogether. Needless to say, most users choose to close the pop-up. 

So what can you do to optimise the consent rate? Let’s find out.

L - Log in to AdPushup

Adpushup is America’s fastest-growing website monetization platform with powerful tools and insights. Optimizing ads on your website to increase CTRs, having an ad revenue boost of approximately 33%. Adpushup is keenly devoted to optimizing ads per user’s relevance with programs for improving and improvising ad layouts.

Why join Adpushup?

  • To increase CTR on your website.
  • To enhance the user-friendly experience.
  • To have the best ad formats.
  • To have a website up and running in no time.
  • O - Optimization of Ad Layout

    Your ads are personalized for each visitor, so why isn’t your ad layout? We have helped hundreds of publishers improve the user experience of their website, setup high-performance ad layouts, and increase ad revenue. Today we help 300+ publishers increase their eCPM by an average of 33%!

    Improved eCPM:

    By using machine learning based automated A/B testing coupled with premium demand, we drive sustainable ad revenue growth for web publishers by maximizing the yield of every impression.

    Better User Experience:

    In addition to creating separate ad layouts for desktop and mobile, we only work with ad formats that are high on viewability and low on intrusiveness, improving the user experience of your website.

    Deep Personalisation:

    Adpushup’s ad engine personalizes ad layouts by matching ads to specific audience segments differentiated by multiple parameters such as platform, browser, and location to maximise ad yield and user experience.

    T - Testing Based Optimization (A/B)

    A/B testing refers to programs where two potential websites or ad layouts can be compared, allowing you to continue with the version having the best sale results. Optimizing the ads using A/B testing on your website in terms of color, size, type, and performance can be enhanced and again increasing the CPM to generate revenue. 

    A poorly executed A/B experiment can cause a lot of problems for your website. Implementing changes from a poor test will negatively affect your conversion rates and therefore, your revenue. On the other hand, running an A/B test correctly will help you double or triple your conversion rates without needing to increase traffic or trying arbitrage.

    Adpushup offers automated A/B testing to improve eCPM rates, optimising per demand for a better user experience with greater revenue uplifts.

    U - UX user experience

    A website must leave a lasting impression to compel them visitors into availing your services. Irrelevant ads can sabotage users’ trust in the website, leading to demonetization. Making the UX design desirable, welcoming, and easy to use, the customer will likely engage with your website satisfactorily. Optimizing ads is the easiest way to monetize your website. 

    A consistently increasing traffic gives you opportunity to experience growing ad revenue. Featuring ads is one of the best monetization strategies as advertisers start to see potential in your website. But here’s a catch: With over 2 billion websites and the shrinking users’ attention span of 8 seconds, it can be daunting for publishers to cut through the noise and encourage their visitors to watch and click on the ad.

    Many publishers bombard visitors with ads an average user sees around 5,000 ads giving the use of ad blockers a rise. To increase ad revenue, you need to take care of your website visitors and create a smooth user experience. When visitors are satisfied, they are more loyal to your website which allows you to grow ad revenue. This means user satisfaction which translates to  user experience optimization.

    In short, User experience optimization can help you focus on your visitors and improve user satisfaction. What is more, it also allows you to increase ad revenue. Here’s a complete guide on Increasing Ad Revenue through User Experience Optimization.

    V- Video Ads

    Successful entrepreneurs don’t wait for opportunities; they create them. The high-quality videos on your website; the product video, curated video, testimonial video, etc., can generate extra cash. There are several ways to monetize video content. But, the most effective strategy is through serving video ads.

    Video ad spending is predicted to amount to $28 billion in 2020 with a 9% year-on-year growth from last year. How did video advertising gain traction so quickly?

    It started with the user’s interest. Most users prefer video content over other forms of content. With countries readily embracing digitization to improve their economies, the internet is becoming more accessible. Hence, users now have a better data connection to surf video content.

    Looking at the growth of ads in video format, we created this guide to help publishers get started with video advertising.

    Final Words

    The methods mentioned above are the pathway to monetizing your websites. Know thy audience, know thy product. Bringing more traffic to your site is pivotal to building a strong, loyal network. Word of mouth never goes out of style. Telling people to check out your website will bring organic traffic to your website.

    Frequently Asked Questions

    Got a question? We've got answers.

    Although the tools mentioned earlier are ways to make quick money, revenue is commonly generated through Pay Per Click (PPC) and Cost Per Impression advertising ( CPI/CPM).
    Usually, it depends on the niche, the market targeted, and how much effort you're ready to put it. If the niche competition you decided on is low, it takes roughly six to twelve months to generate revenue. While it can take up to two year of hard work for the saturated content.

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