In-app advertising is hot right now. Emarketer predicted, in-app advertising will go up by 25.1% by the end of 2018. However, measurement of in-app ad viewability still remains a challenge…
It’s been almost a year since GDPR was introduced (May 25, 2018) to strengthen the data privacy of online users. To do so, GDPR rolled out two routes viz. legitimate-interest…
Media Rating Council gets mentioned in the news a lot. For instance, you may have heard a few months ago, Facebook received the MRC accreditation. Also, Innovid recently received the…
Fake impressions and fraudulent clicks are a huge problem for publishers and advertisers. You probably already know about ads.txt, a system that helps buyers and sellers run a fair and…
If you work in ad tech, you must have heard the term “Deal ID”. However, most people (even from the ad industry) don’t really know what deal ID is and…
Exact numbers on ad block usage for video are hard to come by, but YouTuber PewDiePie has gone on record to say that almost 40% of the subscribers to his channel…
Ever since Index Exchange’s revelation about using ‘bid caching’, ad tech industry has been split about the controversial practice. Learn what bid caching is and why it’s so divisive. For…