Brazil is set to officially enforce its data protection framework titled as LGPD on August 15th, 2020. Here’s an outline of what it entails. On August 15, 2020, Brazil is…
Studies show seeing slow ads is one of the reasons for users to install ad blockers. It has been reported by Google that fast ads are good for publishers’ revenue…
Suppose you have 5 ad units on a webpage and need to run auctions for each of them. Going by standard procedures, 5 bid requests will be generated for each…
For advertisers, purchasing ad impressions often works on a Cost Per Mille (CPM) model. Under this model, advertisers pay a fixed amount to purchase a thousand impressions. For instance, a…
We already have ads.txt to authenticate sellers of web-based ad inventory. But what about the app-based inventory? On March 13th, IAB released the final version of app-ads.txt for mobile apps…
Lately, ad tech has been focusing a lot on ad experience, including ongoing industry debates how to advertise without damaging user experience. Everyone knows that bad ad experiences leads to…
There are plenty of metrics to calculate ad revenue. Even so, ad tech is always adding more to improve its understanding of publisher earnings based on factors affecting profits (like…
Google Publisher Tag is a customizable tag by Google Ad Manager that enables publishers to place personalized ads based on size, layout, and targeting. Google has always strived to create…
Google recently made changes to Ad Manager for running unified auctions and switched to the first-price auction model. With unified auctions, Google wants to simplify ad tech and create a…