Active view is an ad viewability solution that comes integrated with all Google advertising products to measure viewable display and video impressions. A report released by Google in 2014 showed…
In the programmatic universe, technology is created as per the industry demand. This is the reason why waterfall setup was deprecated and header bidding was introduced. Eventually, we started competing…
We have already covered the benefits of video advertising and how it can help publishers in improving their website monetization strategy. But on the technical side, serving video ads wouldn’t…
Viewability and RoI are not the only metrics that brands consider when looking to buy ad inventory. They also think about their brand image when associating with publishers, more specifically,…
Publishers are currently facing a plethora of challenges that are threatening their revenue generation models and growth objectives. On one hand, Google has decided to sunset third-party cookies. On the…
Sticky ads persistently stick to the screen when a user browses the webpage and offer better viewability. Here’s how to implement them in Google Ad Manager. Sticky ads are exactly…
How do you think Google chooses the right buyer for your inventory based on type, ad size, and deal for the impressions? The answer is using line items. If you…
As you probably know, following Safari’s and Mozilla’s lead, Chrome is also deprecating third-party cookies. Sure, it may take some time, but for publishers who rely on cookie-based tracking for…
US news publishers have lost $2.8 billion to keyword blacklisting in 2019. For UK news and magazine publishers, the loss figure is £170 million. Ad blocking has cost US approximately…