Here’s a list of fraud detection companies who can help publishers prevent various types of ad fraud and protect their revenue. Ad fraud doesn’t just hurt publishers and advertisers. It…
Over 3.5 billion Google searches are made everyday and 35% of these are new search terms. No wonder that over 40% of advertiser revenue is captured only by search engine…
Google Display Network provides a medium for advertisers to place their ads on websites where they can target their audience. It’s easy to use if one knows the fundamentals. But…
In a recent post, we covered what supply-side platforms are, how they work, the benefits of using an SSP, how they differ from demand-side platforms, and how to choose the…
Measuring the effectiveness of content strategies is a lifelong endeavor. Here is a list of handy tools to help you overcome those obstacles. Read now! Developing a content strategy and…
Managing ads and viewing revenue data with Google AdSense is simple and functional, but what if you could access this data even more conveniently wherever you are? Google AdSense provides…
Research by Eisenberg Holdings show that for every $92 businesses spend on attracting customers, a meager $1 is spent on converting them. Research also shows that ad blocking is increasing…
With these tools, you can test the effectiveness of your headlines, manage your time, and source stunning images. Read the blog to get more info about these tools. Everyone loves…
Find out what power words are and learn how to use them to keep your readers glued and get them to take the action that you want. If you were…