Everyone loves a personal touch. Human beings are inclined to engage with content that they find personally interesting and relevant to their needs. That explains why personalised content…
You notice a sudden ad revenue drop. It’s like users don’t even exist. Strange? Is it a bug? It could be. But another possibility is “Shadow Traffic.” If you’re wondering…
AdPushup has launched a new AMP component: AMPlify! In December 2020, AdPushup became an AMP-approved RTC (real-time config) vendor. This approval allowed us to help our publishers maximize their ad…
Privacy continues to be a topic of discussion in the digital advertising landscape. Google has no option but to improve privacy and find alternatives to invasive ways of tracking. The…
As the death of the third-party cookies is approaching, Google is pitching its Privacy Sandbox as the alternative. The rise of first-party data has introduced hot topics like privacy sandbox,…
The fame of third-party cookies is declining as users become more aware of their data usage. Likewise, technology is being updated to remove any hiccups. Not to forget that some…
The ad tech industry is deep in talks about Google’s Privacy Sandbox in light of the rapidly approaching situation, namely cookie deprecation. Google has been diligently working upon launching APIs…
FLEDGE is the latest update in the Google Privacy Sandbox and takes the implementation of the TURTLEDOVE API further. Google will stop supporting third-party cookies after late 2023, a move…
Audience segmentation is used to categorize audience based on their online activity. But why do publishers need it? How can it benefit them? Know here. Small and medium-sized publishers don’t…
User data is probably web publishers’ greatest resource. When we think in terms of behavioural targeting, user data (browser fingerprinting) is indispensable. However, its collection is now more difficult than…
