Last year, Google rebranded DoubleClick for Publishers and DoubleClick Ad Exchange to streamline ad delivery and monetization into a single…
Publisher can end up with unfilled impression even when working with multiple ad networks. This happens because of an unmet…
In real-life auctions, the seller sets a starting bid on the item that is being auctioned. Given enough buyers, the…
Bid caching was in the news recently because of unfair practices being employed by some of the major ad tech…
Google defines ad fraud as “Any clicks or impressions that may artificially inflate an advertiser’s costs or a publisher’s earnings”.…