Publishers rely on traffic (both organic and paid) to boost the visibility of an advertiser’s product. Advertisers work with publishers…
DFP allows publishers to run header bidding using Prebid.js. For the uninitiated, Prebid is an open-source header bidding wrapper and…
According to AMP dev blog, over 25 million websites around the world are using Google’s Accelerated Mobile Pages (AMP) to…
Unfilled impressions mean loss of revenue. Meaning, publishers might have the ad space, but may not get ads or impressions…
When Google first announced its Accelerated Mobile Pages (AMP) project, most publishers were excited to get on the bandwagon. After…