Google launched the Accelerated Mobile Pages (AMP) Project in 2015 with the aim of creating a mobile-first web environment. Learn more: How AMP Ads are Boosting Ad Revenue for Publishers…

Bot traffic or non-human traffic is yet another addition to the entire ad fraud nexus. Publishers often complain about their websites, ads, and campaigns not performing as expected. They feel…

Google’s Core Web Vitals scores have put site speed and user experience to the forefront for all publishers. Ask any publisher why their page loads are slow and they will mention…

Google has introduced desktop anchor ads for Adsense publishers to help monetize desktop traffic. These ads are 728 x 90 banners that appear at the edge of a user’s desktop…