Average Revenue Per Visitor (ARPV) is a one-for-all metric that has been successfully used by publishers to deal with dying third-party data, increasing ad blocks and to increase ad revenue.…

Improving ad relevance is crucial since it results in overall campaign improvement — better ad position, higher Quality Score, and lower cost-per-click. Ads that are relevant get 3x the user…

An important aspect of ad revenue optimisation is the knowledge of how to measure ad performance. The more knowledge you have on measuring ad performance, the more control you have…

Ads and user experience aren’t the frenemies they are made out to be. Publishers need both to survive and thrive. It’s your ability to empathise with user needs that holds…