Ad industry is losing as much as $44 billion to ad fraud every year and the numbers are rising as you are reading this. The complex demand and supply chain…

Every online guide on optimizing ad revenue invariably refers to ads and user experience as frenemies (or something to that effect). Some even go to the extent of calling ads…

Header bidding has witnessed a steady adoption rate after its release in 2015. Today, publishers heavily rely on it for increasing ad revenue. According to eMarketer, 79.2% of the publishers,…

Google Ad Manager is undoubtedly the world’s most popular ad server. The platform provides a host of solutions that allow publishers to increase their revenue.  Presently, Google Ad Manager is…