Embarking on the journey of monetization often starts with Google AdSense for many publishers. As their web traffic grows, publishers naturally seek to expand their horizons, which is where Google…
In an era where speed, efficiency, and user experience are paramount, AMPHTML Ads have emerged as a game-changing innovation. They promise not only to enhance the performance of your ad…
If you are a publisher, you would be knowing how important it is for your monetization strategy to choose the perfect Ad Placement. Here is a guide on where to…
Learn what is ad tracking, how it works, and how online businesses should track ad campaigns for optimum return of ad spend. Have you ever questioned why you keep seeing…
Pay Per Click advertising is a key component of online advertising. PPC marketing lets you place paid ads on search engines and social media. Your ads will pop up based…
Learn about Agency Trading Desks, their pros and cons, key features, and how ATDs work. Brands have grown independent of agencies and their managed services due to the emergence of…
In-app advertising, also referred to as mobile app advertising, is a giant leap by brands and publishers to generate maximum revenue. According to Statista, approximately $318 billion US dollars was…
Average Revenue Per Visitor (ARPV) is a one-for-all metric that has been successfully used by publishers to deal with dying third-party data, increasing ad blocks and to increase ad revenue.…
Improving ad relevance is crucial since it results in overall campaign improvement — better ad position, higher Quality Score, and lower cost-per-click. Ads that are relevant get 3x the user…