On January 14th, Google announced its plans of phasing-out third-party cookies within 2 years. Google has already started this process with their SameSite attribute update that rolls out on 4th…
Most publishers start their monetization journey with AdSense. It lets them create ad units, place them on their websites and see dollars roll in. As web traffic starts to grow,…
Contrary to popular opinion, keyword research is not dead. Instead, it will continue to thrive as long as people use search as a primary form of seeking information online. Approximately,…
Last year, Google rebranded DoubleClick for Publishers and DoubleClick Ad Exchange to streamline ad delivery and monetization into a single umbrella product. And now we have Google Ad Manager, a…
Publisher can end up with unfilled impression even when working with multiple ad networks. This happens because of an unmet floor price, bad ad placements, and/or low-quality traffic on site.…