Bot traffic or non-human traffic is yet another addition to the entire ad fraud nexus. Publishers often complain about their websites, ads, and campaigns not performing as expected. They feel…
Google Ad Manager (previously called DoubleClick for Publishers or DFP) is one of the most popular ad servers in the market and for good reason- a simple user interface coupled with…
A number of factors affect revenue generation from websites and placement of ads is one of those factors. When it comes to creating ad placements, publishers have numerous options to…
Ad fraud is one of the major problems that is being faced by parties involved in the ad tech industry. According to TrafficGuard, advertisers lose 26% of their ad campaign…