Ads and user experience aren’t the frenemies they are made out to be. Publishers need both to survive and thrive. It’s your ability to empathise with user needs that holds…
With publishers in the race to monetise their websites to generate higher revenue through ads, compromising with user experience, at times, becomes inevitable, resulting in users implementing ad blockers and…
Publishers in the digital advertising ecosystem have always been at a war with malvertising. How can publishers remove malvertising? Find out here. Malvertising hurts publishers in many ways—declines website score…
With the phasing out of third party data just around the corner, it has led publishers and marketers to activate first party data (also called 1p data) to claim the…
Most of your users don’t care about why you need cookies; they have landed on your site to consume content and not delve into personal interaction by giving you their…
Do you know Google Analytics can help you through identifying the AdBlock users? No? This blog post will serve as a guide for you to track AdBlock users via Analytics…
Google Ads Manager and Google Analytics don’t track data in the similar fashion and obviously the results may sometimes be inconsistent. Data discrepancies between Google Ads Manager and Google Analytics…
Lighthouse introduced Largest Contentful Paint as one of the core performance metrics in 2020. Later on, Google announced LCP as an important ranking factor and made it a part of…
First Contentful Paint (FCP) measures how long a page takes from the initial load to the first rendered content displaying on the screen. In 2019, Google announced that they’ll rank…