First Input Delay is one of Core Web Vital metrics that measures total time it takes for a browser to respond to a user’s first interaction You click on a…
Bot traffic or non-human traffic is yet another addition to the entire ad fraud nexus. Publishers often complain about their websites, ads, and campaigns not performing as expected. They feel…
Google’s Core Web Vitals scores have put site speed and user experience to the forefront for all publishers. Ask any publisher why their page loads are slow and they will mention…
Anchor ads sit at the edge of a webpage irrespective of scrolling. Google launched it on AdSense in 2013 and has expanded its features over the years. Google has introduced…
Consumers are not interested in ads. They want uninterrupted experiences. The fact that there are 225 million consumers who are active users of ad block[ers] tells you that they’re saying:…
Ad industry is losing over $44 billion to ad fraud every year. And the numbers are rising as you are reading this. Complex demand and supply chain indeed increase profits.…
What has Adpushup done to stack the odds in the favour of growth? In this post, we’ll look at what our team did early on to set the stage for…
Google Ad Manager (previously called DoubleClick for Publishers or DFP) is one of the most popular ad servers in the market and for good reason- a simple user interface coupled with…
Ad fraud is one of the major problems that is being faced by parties involved in the ad tech industry. According to TrafficGuard, advertisers lose 26% of their ad campaign…
Google Ad Manager is undoubtedly the world’s most popular ad server. The platform provides a host of solutions that allow publishers to increase their revenue. Presently, Google Ad Manager is…
