This guide will provide you with a comprehensive overview of programmatic buying and give you the tips and techniques you need to become a master of the process. The world…
Ad tech witnessed massive evolution in the last decade. The outcome? We got programs capable of managing most of the operational tasks. This led to the rise of programmatic advertising,…
Are you tired of shifting through endless programmatic advertising platforms only to end up confused and frustrated? Do you want to make your next ad campaign a success without wasting…
Get a primer on types of Programmatic Deals (open auction, private auction, preferred deal, and programmatic guaranteed deal), their advantages and disadvantages. Each impression is unique, then why trade them…
In today’s digital world, gaining the attention of consumers in the sea of choices is an increasingly difficult task. Thus, programmatic advertisements are the new trend setters. Through these types…
Do you know North America accounted for nearly three-quarters of the global programmatic spending, and programmatic ad spending in the United States stood at 167 billion U.S. dollars in 2021?…
