Page Revenue per Mile, usually referred to as page RPM, is one of the metrics that provide publishers with insights about how their website is performing in terms of revenue…
728×90 banner ads, also known as leaderboard ads, are a popular ad format used on websites. This detailed walkthrough will give you an idea about its dimensions, usage, and benefits…
Online publishers rely heavily on digital Ad Operations for revenue generation. After all, what good is a quality website if it’s not making you any money? The introduction of programmatic…
Have you been pondering on the idea of video ad serving lately? If yes, you’ve made it to the right blog. In this blog, we’ll be delving into the nitty-gritty…
Auto ads is an AdSense feature that automatically creates ad placements using machine learning without any input from the publisher. Learn more about it. 15 years after its launch, Google…
Discover 7 quick facts about Exchange Bidding in Dynamic Allocation (EBDA), the programmatic advertising method that maximizes revenue by allowing ad exchanges to compete in real-time auctions. Also commonly known…
The definition of premium and remnant inventory varies widely. For instance, some consider the ad units above the fold to be premium inventory and non-targeted ad units to be remnant.…
Find out EBDA meaning, and how it allows for multiple ad exchanges to compete in real-time for ad impressions, optimizing ad placement and revenue generation. Hidden beneath the digital advertising…
Discover why Google made the shift to first price auction from a second-price auction model. Gain insights into the reasons behind this decision and its impact on publishers and advertisers.…
Are you looking to optimize your online advertising strategy and maximize your revenue potential? Look no further than Google Ad Manager Account, a powerful platform that offers a comprehensive suite…