Learn what invalid traffic is and discover effective strategies to reduce it. Implement fraud detection systems, filters, and verification methods to combat fraudulent activity and safeguard the integrity of your…
Learn how to effectively sell ad space by understanding the minimum requirements, implementing best practices, and leveraging key strategies. Maximize your revenue potential and attract advertisers with valuable insights. As…
Learn about Universal ID, a unique identifier that can assist publishers in the post-cookie world. Discover its benefits, types, and how it enables recognition and authentication of users across platforms,…
Unleash the power of vCPM for publishers and supercharge your earnings. Discover how viewable ads revolutionize revenue by ensuring visibility. Maximize your revenue potential in online advertising through strategic viewability…
Open Bidding in Google Ad Manager lets you sell ad inventory to the highest bidder in real-time. This guide will show you how it works and how you can make…
Welcome to our comprehensive guide on bid shading, a critical concept in programmatic advertising. This article explores the ins and outs of bid shading, its benefits, and how you can…
One of the fast-growing concerns in the advertisement industry is ad injection, which can take multiple forms, from pop-up ads to disguised ads that can blend in the content. Thus,…
Ad tech witnessed massive evolution in the last decade. The outcome? We got programs capable of managing most of the operational tasks. This led to the rise of programmatic advertising,…
Discover the power of behavioral targeting for publishers with our expert tips and best practices. Increase revenue and engagement by delivering personalized content and offers to your audience. Learn how…
Looking to drive engagement with your digital advertising campaign? Find out which ad format is the most effective in capturing users’ attention and driving engagement. From video ads and interactive…