Recently Google announced that link ads are withdrawn from their offerings. According to Google, this step has been taken after getting feedback from publishers, advertisers, and users and is an…
According to eMarketer, Connected TV advertising will increase to $11.36 billion by 2021 in the US alone. CTV advertising will therefore continue to thrive despite a global recession. Despite its…
Google is committed to improving search results for all internet users. Almost everyday, one or more algorithm updates are rolled out from the company’s end that normally have negligible impact…
Ad fraud is one of the major problems that is being faced by parties involved in the ad tech industry. According to TrafficGuard, advertisers lose 26% of their ad campaign…
AdPushup recently conducted a session with Exchange4Media with renowned publishers for discussing monetization strategies for 2021. 2020 has been a tough year for publishers, irrespective of geography. The optimism with…
During the first nine months of 2020, due to the COVID-19 pandemic, most media organisations are facing unprecedented challenges — especially those focussed on print, radio, and out-of-home (OOH). This…
Google recently launched web interstitial ads for both desktop and mobile. This is a significant opportunity for publishers to earn additional revenue. As of now, the ad format can be…
The California Attorney General recently passed the California Privacy Rights Act (CPRA). Here’s everything that publishers should know about it. The California Attorney General has recently introduced the California Privacy…
For a long time, publishers had been oblivious of shadow blocklists and how they can temporarily terminate programmatic buying on your website. Even now, it’s not a well-known term but…
According to Google Ad Manager data, increasing ad viewability from 50% to 90% results in an 80% revenue increase. Ad viewability has become a significant metric within the ad tech…