Run of network campaigns allows advertisers to place their ads on the list of websites available on a specific ad network. Meaning that the ads can appear on any website…
Google held its annual developer conference I/O, earlier this month in Mountain View. Apart from the bigger announcements, the company revealed its plans to introduce new privacy controls for Chrome—a…
Google AdSense is the largest and most widely used ad network in the world. It was launched in 2003 and currently has over two million active publishers. In 2013, AdSense…
There is no shortage of SEO tools in the market, still, Google Search Console is probably the one you should sign up for before anything else. Why? First, because it’s…
We have previously discussed header bidding and prebid.js in-depth along with how they work in detail. The general consensus in the publisher community now is that setting up header bidding…
Recent stats have confirmed that there are 4.68 billion mobile users actively surfing and exploring the web. And in 2016, mobile traffic surpassed desktop traffic by claiming 51.3% internet users…
Cookie syncing: A data matching process to identify users by giving them cookie IDs. But is it as efficient as it sounds? Is there any alternative? Let’s discuss. In the…
Google’s Accelerated Mobile Pages (AMP) program has helped publishers drastically reduce page load times on the mobile web. The technology works by stripping away all non-essential page components and third-party…
The year was 2015, header bidding emerged as an answer to problems presented by waterfall auction. It has now become the first choice for many publishers. However, until 2017, the…
Autoplay ads are good for awareness but bad for user experience. In such a case, what should a publisher do? And how should he/she go about it? Autoplay ads are…