If you work in ad tech, you must have heard the term “Deal ID”. However, most people (even from the ad industry) don’t really know what deal ID is and…
AdSense Ad Balance tool is making publishers to reduce ad fill rate claiming less ad same revenue. Here’s why you should give it a try too. A new feature by…
AdSense Automatic Payment Pending: Facing payment issues with AdSense? Payment not cleared yet? Here is how you can fix the problem. November 2018, Google put out an official announcement addressing…
What is DFP Safe Frame? Learn the benefits of using Safe Frames in ad serving and how they improve data security for publishers and website users. DFP Safe Frame Safe…
AdSense Backup ads: What are back up ads? Why publishers need them? What are the benefits? Also, everything else you need to know about them. By using Google AdSense, you…
Publishers and ad ops professionals are always drowning in information. Behind all the reading and research, the motive is, “to make my ads work and bring me more money!” Lazy…
Exact numbers on ad block usage for video are hard to come by, but YouTuber PewDiePie has gone on record to say that almost 40% of the subscribers to his channel…
More than 50% media buyers and sellers don’t understand auction dynamics, this post explains first-price auctions, second-price auctions, and how they work. Last year, The Drum released a report on auction systems…
Ever since Index Exchange’s revelation about using ‘bid caching’, ad tech industry has been split about the controversial practice. Learn what bid caching is and why it’s so divisive. For…
Site speed first became a signal for search back in 2010 when Google announced that it was going to factor in how quickly a website loads into its search algorithm.…