Google has recently announced a lot of pro-publisher initiatives and policies, starting with releasing native ad formats, allowing 300×250 ad units above the fold on mobile, to introducing page-level policy compliance.…

As we’ve previously covered, one of the most common policy violations committed by publishers on AdSense is placing the 300×250 ad unit above-the-fold on mobile. The reasoning for this policy was…

For print media, staying profitable was always a matter of simple math, standard ad and subscription rates made it far easier to make revenue projections based on the existing subscriber base. There were,…

Google seems to be taking its Coalition for Better Ads initiative seriously. In a bid make its ads less intrusive, Google AdSense is inviting publishers to join the beta for…

Dynamic Allocation, a popular DFP feature, lets Google AdX bid on inventory marked as guaranteed or remnant. The feature also gave AdX last-look privilege, letting AdX ‘see’ what every other…

For the last few years, AdTech has been one of the most frequently discussed buzzwords in the digital media industry. Discussions have typically revolved around ad delivery, revenue optimization, new technologies…

Not all buyers are created equal. For that matter, neither are your ad impressions. There’s more to selling your inventory than signing up with AdSense. Savvy publishers will often silo…

Here is a list of the 15 best AdSense optimized themes for WordPress that are great for ad optimization and revenue generation. AdSense is probably the most common way of…

The following are nine mistakes that ruin the success of A/B testing. It’s easier to do what’s right when you know what you shouldn’t do. Read the blog now! Why…

Testing button colours is a starting point in any growth marketer’s career. I’m not saying it doesn’t work; it has worked great for many (case in point: Mitt Romney’s election campaign). I’m…