This article will attempt to give you a clearer picture of the components of Ad Exchange vs Ad Network and how they are different from each other. Quite often, when…
Learn how AI can enhance your advertising efforts with personalization. Discover 10 ways to use AI for targeted ads that speak directly to your audience. As businesses continue to grow…
In this article, we explore what heatmaps are, how they can be used to visualize resource utilization, and how you can use heatmaps to optimize ad performance. Heatmaps are graphical…
Here’s a guide for publishers to help them get an idea about banner size for ads, in addition to listing down the top performing banner ads sizes. Banner advertising continues…
What are cookies? They’re small pieces of information that websites store on your computer. But why does it reside in your PC, and what exactly is its purpose? Here’s a…
The popularity of video ads is undeniable, and in the coming years, video ads will become a driving force of digital advertising. Here is an overview of the Types of Video…
Yes, the time is near – Third-party cookies are about to disappear very soon, and it is necessary to prepare early for the consequences. Let’s discuss the 7 Best Alternatives…
Mobile programmatic advertising may be referred to as one of the very popular methods of putting out programmatic ads. In recent times, with digital marketing rising and becoming popular in…
The goal of this article is to explore all the differences between CPC and CPA (Cost-Per-Click and Cost-Per-Action). Both pricing models are the key to building an effective marketing funnel…