Autoplay ads are good for awareness but bad for user experience. In such a case, what should a publisher do? And how should he/she go about it? Autoplay ads are…
Lately, data-driven marketing has been gaining a lot of attention. From publishers to advertisers, everyone is trying to run profitable ad campaigns by deploying user data. In ad tech, we…
Users are shifting from desktop to smartphones. This creates a need for cross-device tracking. But is it even possible? And how can publishers do it? On average, users switch devices…
Forced redirect ads are sending users to strange websites resulting in more ad blockers installations by users. What can publishers do to avoid forced redirect ads? When Chrome released its…
Google Display Network provides a medium for advertisers to place their ads on websites where they can target their audience. It’s easy to use if one knows the fundamentals. But…
Showing the same ad over and over again can irritate visitors. But then what is the exact number of times an ad should be shown to a visitor? Well, there…
First-Party vs Third-Party Cookies: Both are cookies. But why they’re treated differently? Here’s why third-party cookies are often blocked… In a data-driven world, the term ‘cookie’ means a lot. These…
In a recent post, we covered what supply-side platforms are, how they work, the benefits of using an SSP, how they differ from demand-side platforms, and how to choose the…
Publishers and ad ops professionals are always drowning in information. Behind all the reading and research, the motive is, “to make my ads work and bring me more money!” Lazy…
Exact numbers on ad block usage for video are hard to come by, but YouTuber PewDiePie has gone on record to say that almost 40% of the subscribers to his channel…