Ad tech loves its three-letter acronyms, and one of the most commonly heard ones is SSP, short for supply side platform. So, what are supply-side platforms? Who uses them? And…
The DSP vs SSP vs Ad exchange dynamic is an important one for publishers to understand who are a part of the programmatic advertising ecosystem. Read our blog to know…
Optimize your ad exposure, engagement, and revenue on your websites or digital platforms effectively. Learn the strategies, best practices, and dos and don’ts of ad refresh in this comprehensive guide.…
With each ad impression contributing towards global carbon emissions, the industry has finally started adopting Green AdTech practices. Companies like Google, IAB Europe, Equativ, and SeenThis are leading a sustainability…
With advertisers moving away from linear TV, the demand for connected TV will continue to bloom. Our blog will explore the top five connected TV ad networks and how they…
Contextual advertising is evolving with the rise of AI intention models. With industry focus shifting from attention to intention, brands are turning to predictive targeting for smarter and privacy-centric engagement.…
Looking for the top SSPs to maximize your ad revenue in 2025? Fret not! We have compiled 18 top supply side platforms for you to make smarter decisions and monetize…
Feeling overwhelmed by online advertising metrics like CPC vs. CPM, and how do other metrics like CPA differ? Let’s break down these terms and compare them so you can choose…
The AdTech industry, which has been working on the amalgamated ecosystem of small and big AdTech players, is finally moving towards consolidation. The reasons are many, and so are the…
Since the democratization of AI on November 30, 2022, the LLMs have been taking over every nook and crook of content marketing. The AI ascendancy that started with producing plain…