Ad exchanges have revolutionized the AdTech industry by bridging a significant gap—a reliable connection between publishers and advertising entities. But what is an ad exchange, and how is it simplifying…
Programmatic display advertising (PDA) has changed the advertising game altogether. What required back-to-back negotiations and human interventions can now be done within seconds with the help of technology. So, what…
Real-Time Bidding is a revolutionary digital advertising method that has simplified the ad space-selling process for the publishers. But, what is RTB in marketing? And what importance does it hold…
As fast as the digital advertising industry is growing, it needs to be governed by specific standards so that the multitude of parties can work together in harmony – a…
In an era where every pixel matters and user experience reigns supreme, mastering the art of ad formats and strategies is not just a choice but a necessity. Since mobile…
Choose the best programmatic advertising platforms in the ad tech industry and make the most out of your ad inventory. Programmatic advertising is transforming the digital advertising environment and is…
Read out blog to know the actionable ways to increase ad revenue and bet the Q1 slump! Is your revenue graph stuck in a downward trend? Don’t worry; at some…
If you’re a new or a seasoned blogger/publisher looking forward to scaling your ad revenue, we have got you covered. Our blog covers 10 Highest Paying Affiliate Niches along with…
Here are the top Programmatic Advertising Examples showcasing successful execution and results beyond expectations. The examples demonstrate how using innovative ad formats can heighten user engagement and deliver the desired…
Walled gardens refer to platforms where the provider has complete authority over the content or media, and offers limited access to align with its preferences, ultimately aiming to establish a…