Looking to explore the differences, pros, and cons of static vs dynamic ads? Our comprehensive guide covers everything you need to know about static vs dynamic ads. Take a look.…
Publishers have the option to serve both native and display ads to their users. While display ads are great for surface level engagement, native ads deliver a more in-depth and…
Learn about misleading advertising examples and discover practical tips to avoid falling victim to deceptive marketing practices. Protect yourself from financial losses and make informed purchasing decisions. Read more. In…
Sticky ads persistently stick to the screen when a user browses the web page and offer better viewability. Here’s all about sticky ads and how to implement them in Google…
A niche industry like programmatic advertising has its own set of terminologies, which can be confusing to many. Even publishers tend to use eCPM and CPM interchangeably while evaluating their…