Native advertising works best when it disappears into the experience, yet still delivers a clear commercial outcome. But not all native formats achieve that balance. Some feel intrusive. Some look…
The publishers shaping their traffic are earning more from the same impressions. Are you? In programmatic advertising, more bid requests don’t always mean more revenue; they just create congestion. The…
Are you serving hundreds of ads across your site but still seeing underwhelming revenue? If yes, you’re likely relying on fill rate only. Fill rate only tells you how many…
TL;DR AdSense wasn’t built for HTML5 games, it lacks gaming-native formats (rewarded video, interstitials, skins) and struggles with global fill rates. The key insight: Stop chasing high eCPMs and start…
In advertising, visibility has never been the problem; attention has. For years, the industry chased impressions, believing visibility equaled impact. It doesn’t. An impression only shows that an ad appeared…
Browsing experience has always been about clicking links, reading articles, and maybe interacting with ads. But imagine a browser that doesn’t wait for the clicks because it can think, plan,…
Users don’t hate ads, they just hate bad ads. In today’s hyper-connected world, when ads start to interrupt users instead of ignoring them, users begin to block them. Globally, 42.7%…
Publishers are constantly on the quest to maximize their revenue generation. A crucial metric that helps achieve this goal: rCPM, short for revenue per thousand impressions. Yes, it’s that important! …
What if your recent favourite Instagram reel wasn’t just for entertainment, but a part of a multi-million-dollar booming industry, that is the creator economy for you. Once seen as a…
Key Takeaways Programmatic video offers improved targeting and efficiency, leading to higher engagement and a reported 95% information retention rate for video messages.Connected TV (CTV) is transforming the market, with…