In the last few months, ad tech has faced a lot of backlash regarding the methods used to collect user data for displaying ads. Meanwhile, tracking prevention is ramping up, with…
Ads and user experience aren’t the frenemies they are made out to be. Publishers need both to survive and thrive. It’s your ability to empathise with user needs that holds…
Ad tech has been in the domain of advertisements for years now and has seen constant evolution ever since. It has brought forward an advanced level of technologies enabling various…
Ad publishers in the ad tech industry spend billions of dollars everywhere, acquiring online ad spaces and placing advertisements. This leads to, just like everywhere else on the internet, a…
Have you heard of Header Bidding? If you have been working in the programmatic advertising and marketing industry, chances are you have heard of it and quite possibly, used it.…
Learn all about ad revenue optimisation and website monetisation for publishers in 2022-23 Publishers are seeing a sharp decline in their display ad revenue caused due to ad blockers. There’s…
The ‘Ad Blocking’ phenomenon is on its way to being a mainstream discussion topic, but it’s not at the stage just yet where publishers can rest easy. Some estimates say…
It is possible to have guidelines of what should work, but this does not guarantee success. Read the blog to know all about conversion rate optimisation. There is very little…
In today’s digital world, gaining the attention of consumers in the sea of choices is an increasingly difficult task. Thus, programmatic advertisements are the new trend setters. Through these types…
Have you ever wondered how certain ads always manage to reach the right audience at the right time, making tons of profit on their way? It’s because they leverage smart,…