Ad exchanges are marketplaces where ad impressions are sold and bought. And since the mechanism is programmatic, it spares both time and discrepancies in revenue generation. However, even automated products…
Google recently launched the Ads Transparency Spotlight extension that explicitly shows the information on ads displayed on any web page. When it comes to ads and their associated transparency, Google…
Generate an AdSense report based on various parameter, filters, and breakdowns. Start by learning about AdSense reporting features and limitations. Google’s reporting is unbeatable. Be it Google Ad Manager, Analytics,…
Google Ad Manager is undoubtedly the world’s most popular ad server. The platform provides a host of solutions that allow publishers to increase their revenue. Presently, Google Ad Manager is…
We asked industry leaders from Bored Panda, VentureBeat, AdButler, Adzerk, and AdPushup to share their important yield metrics to measure growth. Here’s what they said. The ultimate goal of every…
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For a long time, the ad tech industry relied heavily on third-party data for targeting ads. Users, however, had no idea how their personal data was being used, who had…
In the fast-moving world of digital advertising, sticking to one channel is not enough. Display ads used to be the dominant channel. Now, marketers are making video their go-to advertising…
What are your missing in your AdSense monetization strategy? We have covered top 10 tips that will help you boost your ad revenue by running tests. Display advertising has always…
While the internet and related technology has evolved at a rapid pace, data privacy, and laws to protect users’ privacy have gained momentum only recently. During the last few years,…