Blink LazyLoad will bring native support for lazy-loading images and iframes for everyone using Chrome, but publishers should know its revenue impacts. Lazy loading, the practice of loading media assets…
Lately, data-driven marketing has been gaining a lot of attention. From publishers to advertisers, everyone is trying to run profitable ad campaigns by deploying user data. In ad tech, we…
It’s known that user data is used for ad targeting online. When a user finds relevant ads while browsing, advertisers get quality leads and conversions, and publishers get better CTRs,…
Avoiding AdSense mistakes should be the first step to increase ad revenue. Here are 15 AdSense mistakes publishers should start correcting today. AdSense accounts are relatively easy to get but…
Managing the ads.txt file is a task publishers have to deal with every now and then—and doing it manually can be cumbersome. To help publishers, we’ve launched Manage Ads.txt, a…
In-app advertising is hot right now. Emarketer predicted, in-app advertising will go up by 25.1% by the end of 2018. However, measurement of in-app ad viewability still remains a challenge…
It’s been almost a year since GDPR was introduced (May 25, 2018) to strengthen the data privacy of online users. To do so, GDPR rolled out two routes viz. legitimate-interest…
Users are shifting from desktop to smartphones. This creates a need for cross-device tracking. But is it even possible? And how can publishers do it? On average, users switch devices…
Over 3.5 billion Google searches are made everyday and 35% of these are new search terms. No wonder that over 40% of advertiser revenue is captured only by search engine…
Apple has announced to launch a new version of ITP 2.1 by end of this month (March). This time, it will be affecting both first-party cookies and third-party cookies. In…