Google started its ad business 18 years ago by letting local businesses buy text ad placements on its search engine results pages. Google AdWords, the product that enabled this, has…
Ad tech is finally waking up to the potential of audio. After text, display, and video, advertising on audio platforms seemed like the next logical step, but it’s only with…
Display ads are still the mainstay of web monetization for publishers over two decades after they were first launched. But increasingly over the past few years, relying only on display…
Come 25th of May, GDPR will come in effect and any website not complying with the new norms will be liable to pay heavy fines. While the web is full…
AdSense is changing the way it measures impressions by introducing downloaded impressions based on recommendations from The Interactive Advertising Bureau (IAB) and Media Ratings Council (MRC). So far in AdSense…
We regularly receive queries from publishers using Google AdX about how to get their suspended accounts restored. Google has an appeal form that publishers can fill if they think the account…
Buying online subscriptions is a bit of a pain. You try to set a username but it’s already taken, the password needs one uppercase letter and one special symbol, and…
It’s been a week since Facebook announced it was removing “news” from its news feed, as well as the entire category of viral content sites. Read the blog for more!…
Come May 25th, 2018, GDPR rolls into effect and anyone who collects, stores, and processes data about EU residents will find themselves under the spotlight. They all need to comply…
2017 was a rough year for the digital publishing industry. As large-scale ad fraud, growing popularity of ad blockers, and new ad viewability standards created trouble, declining ad revenues, company…